Executive Education

3TP: Senior Leaders' Programme

Programme Overview

Download Brochure

The 3-Tier Concept

The 3-Tier Programme (3-TP) is a set of flagship executive programmes designed, developed and offered by Indian Institute of Management (IIMA) with the following management philosophy:

Managerial effectiveness is enhanced if managerial competence and skill development activity are viewed from the perspective of the entire organisation. 

Organisational growth and development is facilitated if executives are exposed to learning opportunities and experiences that simulate the activities and responsibilities of teams in organisations. 

The process of change is accelerated and sustained when interventions on managerial skills are initiated simultaneously at several levels. 

The potential for the development and upgradation of its people is considered a critical factor for an organisation in the long term. 

Operationally, 3-TP is a set of three executive programmes designed to meet the developmental needs of middle, senior and top executives of medium and large organisations.

The 3-Tier Programmes which have been offered over 63 time in the past have so far attracted over 11,180 participants from public, private and government sector organisations.


Senior Leaders’ Programme

This programme is positioned at a strategic and senior leadership level and is meant for functional/domain heads and general managers who are involved in both strategy formulation and execution.


For more information or any questions, contact:

Krishna Dhamecha: krishna-exed@iima.ac.in, +91 70690 29947

Namrata Kansara: namrata-exed@iima.ac.in, +91 99090 38772

Participants’ Profile

A mix of pedagogical tools — cases, lectures, discussions, presentations, audio-visuals and experiential exercises will be used. A typical day will include about five hours of classroom sessions and about six hours of group work and preparation for classroom discussions.

Program Objectives

The objectives of the programme are to:

Help participants in developing the outlook of a strategic business unit head or functional head, which requires the integration of organisation’s overall   strategy with functional strategies in various areas of management. 

Sensitise participants to key contemporary concerns like the glocalisation of business, managing ambiguity and talent retention. 

Enable participants to view various functions of management in today’s rapidly changing global economy. 

The programme emphasises the decision-making and problem-solving approach through the dominant pedagogy of the “Case Method of Learning”. The approach involves defining problems, specifying objectives, generating criteria, developing options and choosing the best alternative in an uncertain environment. Case method uses real-life situations for discussion, thereby enhancing the applicability of the learning from the pedagogy. Additionally, the programme helps develop leadership skills such as coordination, motivation and inspiration and suggests measures to monitor and control processes and functions. 

Program Highlights

The programme is divided into several interdependent modules, each of which focusses on a different aspect or function of management from a senior management perspective. The programme concludes with an integrated exercise requiring participants to apply their learning from the modules to a real life case.



Business Analytics

Data driven decision-making Using analytics to deliver better value  Making business decisions using analytical tools 

Business and Competitive Strategy

Strategic Positioning Competitive and market dynamics Strategy execution and organizational alignment

Corporate Finance

Understanding corporate investment  Making financial decisions 

Corporate Governance and Ethics

Role of the Board in governance  Ethical perspectives 

Corporate Strategy

Managing growth and diversification  Mergers, acquisitions and valuation  Managing strategic Alliances International expansion Corporate Entrepreneurship Tracking organisational performance through Performance Management Systems 

Decision Analysis

Problem structuring and analysis  Dealing with uncertainty  Revenue Management 

Economic Environment and Policy

Framework for understanding the macro-economic environment  Elements of fiscal and monetary policies  Global economic environment 

Financial and Cost Accounting

Analysis of financial statements  Costing for managerial decisions 

Human Resource Management

Emerging trends in human resource management  Managing human resources for enhancing performance 

Innovation and Change management

Disruptive innovations New age business models Developing an entrepreneurial mindset  Managing innovation across borders

Information Systems

IT as an enabler for modern businesses  Strategic IT 

Legal Aspects of Business Management

Contracts in business  Dispute resolution  Intellectual property issues 

Managerial Communication

Effective communication with internal and external stakeholders Managing negotiations Communication in crisis situations

Marketing Management

Customer value creation  Product market choice imperatives  Product positioning  Trends in modern-day marketing

Operations Management

Organising operations for efficiency and effectiveness  Quality management and assurance 

Managing Projects 

Uncertainty, Complexity and Risk in Projects  Leadership by Project Management 

Organisational Leadership 

Managing competencies  Emotional Intelligence  Leadership and team building Power in organisations

Risk Management

Understanding the role of Risk Management in modern business  Assessing financial and business risk  Opportunity engineering