Prof. Aruna T. Divya worked as Assistant Professor in Marketing from October 2016 to June 2020. She had completed her doctoral program in Marketing, with a Minor in Economics, from the Indian Institute of Management Bangalore. Her research interests were in how individuals make decisions, and how firms used evidence-based decision making to gain strategic advantage. Prof. Aruna Divya's research was at the intersection among marketing, behavioural economics and operations management. She offered an elective course titled "Descriptive Models of Consumer Decision Making" that brought these three perspectives together. She also worked on pricing extended warranties, pricing access-based add-on services and exploring drivers of prosocial behaviour. Her interest in understanding prosocial behaviour also aligned with her active engagement with various volunteering activities for non-profit organizations. She published her work in reputed peer-reviewed journals. She taught Marketing Management, Business Research Methods and Pricing in the PGP and PGPX programs at IIMA. She co-taught Neuromarketing, Behavioural Theories and Mental Accounting (NBTMA) and Learning-by-Doing: Experiments (LDE) at the doctoral level. Prof. Aruna Divya taught services marketing, data analysis and pricing in various Executive Education Programs. She also worked with a few firms on two-sided markets, co-working spaces, automobile after-markets and electronics retailing.
Date of Birth: April 21, 1984