Realizing value from business analytics platforms: The effects of managerial search and agility of resource allocation processes

27/09/2023 - 27/09/2023

Realizing value from business analytics platforms: The effects of managerial search and agility of resource allocation processes

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Few organizations have been able to realize value from their investments in business analytics. This could be due to an inadequate understanding of the pattern of investments required to realize value from business analytics. Specifically, we propose that business analytics requires an upfront investment of infrastructure capital to build a mature platform, followed by multiple investments of innovation capital to create value through competitive actions informed by analytics-enabled insights. Drawing on dynamic capabilities and digital options literatures, we develop a model in which the effect of investments in maturity of the business analytics platform on organizational value is moderated by the agility of the process allocating resources for innovation, and by the efforts expended by line managers to search and select the insights. The model is tested on data collected from a survey of line managers. The findings support the proposed model. Implications for research and practice are discussed.

About the Speaker:
Rajeev currently serves as Professor and Head, Department of Information Systems and Business Analytics at Deakin University in Melbourne, Australia. Previously, he has served as an Associate Dean at the Waikato Management School and Head of School of Information Systems and Technology at the University of Wollongong. Rajeev’s expertise is in the areas of business analytics, strategic management of IT, organizational performance, successful implementation of IT projects, method bias, and research methods. Rajeev has published extensively in top research journals, including MIS Quarterly, Information Systems Research, Journal of Strategic Information Systems, European Journal of Information Systems and Journal of Information Technology. He has served as a Senior Editor of Journal of Strategic Information Systems and as an Associate Editor of MIS Quarterly. Rajeev is the recipient of multiple Best paper awards. Rajeev supervised the PhD dissertation of Dr. Abhijith Anand, who was the recipient of the ICIS 2018 ACM SIGMIS Best Dissertation Award. Rajeev has attracted over $2 million in research funding. Rajeev has held faculty positions at the University of New South Wales, University of Oklahoma, University of Melbourne, University of Wollongong and University of Technology Sydney. Rajeev is an alumnus of University of Delhi, Indian Institute of Management Bangalore and earned his PhD from the University of New South Wales.

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