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Powered by IIM-Ahmedabad, next-generation artisans go places
19/09/2022
Powered by IIM-Ahmedabad, next-generation artisans go places
Times of India
AHMEDABAD: About a decade ago, Champa Siju Magariya used to weave conventional handloom products like her ancestors did for generations and sell them, oblivious to market trends and needs.
