With the deluge of digital data, data-driven decision-making has now been an integral part of the efficient functioning of every organization, and more generally of society at large. The ePGD-ABA is a 16 months diploma programme offered by IIMA. It is designed to help working professionals in acquiring essential skills and knowledge for asking the right questions, addressing it with analysis of the right kind of data, and finally gaining insight from the analysis to drive decisions. It thus provides a framework for transforming data into effective decision making.
The programme offers a carefully thought out mix of courses on tools and techniques for data visualization, modelling and analysis of varieties of data of different sizes; machine learning algorithms, cloud computing, and finally, the domain specific applications of data analytics in Marketing, HR, Finance, Operations and Public Policy. No technical or statistical expertise is required except a desire to learn how to use data for making an impact on your organization. The programme is targeted towards the working professional with at least two years of experience preferably in the domain of analytics. The objective is to up skill and prepare them for future in taking up leadership positions and shouldering bigger responsibilities in the organization. The programme delivery is a mix of online, and on campus sessions.
There is no better place to learn about the state-of-the-art applications of analytics in business and public policy than IIMA. The unique strength of the institute lies in its having an excellent resource of outstanding faculty members who are heavily engaged in cutting edge research and consulting in the domain of analytics. Except the sessions on the current industry practice, the contents of the courses are to be created and delivered only by the in-house faculty members.
Data-driven decision-making is a defining hallmark of organizations in the 21st century. Application of data analytics is promising creative and cost-effective solutions to traditionally intractable problems in wide areas spanning the private and public sectors. This rise of data analytics application in management practice is equally matched by an acute demand for skilled analytics professionals who can deliver state-of-the-art solutions to business problems.
I always knew that this was going to be a rigorous course and it really lived up to the expectations. Even with all the external challenges and so much uncertainty, IIMA made sure that the quality of course content, delivery, rigour lives up-to IIMA brand. I never felt missing the classroom experience, even though classes were running in D2D (Direct to Device) mode. This course is a a amalgamation of foundational statistics, data analytics techniques and business applications. I really learned 'WHY' and 'HOW' part of business analytics rather than knowing 'WHAT' technique to apply. This course has all the elements to make a great business professional out of you, who knows how to employ data to make right decisions. 
