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Journal Articles | 2021

Designing and driving crowdsourcing contests in large public service organizations

B S Kiran and Rajat Sharma

Research-Technology Management

Overview: When designed and driven efficiently, crowdsourcing can leverage the power of collective intelligence and yield innovative solutions. To date, the crowdsourcing literature has focused on exemplary corporate initiatives and less on crowdsourcing contests in public service organizations (PSOs), which have a diverse ecosystem. Existing literature has only sparsely studied the design aspect of crowdsourcing as a process. We explored crowdsourcing contests hosted by two large PSOs, Deutsche Bahn and Indian Railways, from a process perspective. We created a six-stage framework for crowdsourcing contests that other PSOs can use. We highlight the need for effective internal and external marketing to enhance the effectiveness of crowdsourcing in PSOs. With structured efforts, crowdsourcing contests can help PSOs cocreate impactful solutions by seamlessly blending internal and external knowledge and efforts.

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Journal Articles | 2021

Marketplace literacy as a pathway to a better world: Evidence from field experiments in low-access subsistence marketplaces

Madhubalan Viswanathan, Nita Umashankar, Arun Sreekumar, and Ashley Goreczny

Journal of Marketing

Multinational companies increasingly focus on subsistence marketplaces, given their enormous market potential. Nevertheless, their potential is untapped because subsistence consumers face extreme constraints. The authors contend that subsistence consumers need marketplace literacy to participate effectively and beneficially in marketplaces. Marketplace literacy entails the knowledge and skills that enable them to participate in a marketplace as both consumers and entrepreneurs. This is crucial for subsistence consumers, as they often must function in both roles to survive. Previous research, however, has not empirically examined the influence of marketplace literacy on well-being or marketing outcomes related to well-being. To address this gap, the authors implemented three large-scale field experiments with approximately 1,000 people in 34 remote villages in India and Tanzania. They find that marketplace literacy causes an increase in psychological well-being and consumer outcomes related to well-being (e.g., consumer confidence, decision-making ability), especially for subsistence consumers with lower marketplace access, and it causes an increase in entrepreneurial outcomes related to well-being (e.g., starting a microenterprise) for those with higher marketplace access. Overall, this research generates practical implications for the use of marketplace literacy as a pathway to a better world.

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Journal Articles | 2021

Reinventing the universal structure of human values: Development of a new holistic values scale to measure Indian values.

Rajat Sharma

Journal of Human Values

This article investigates the universal values scale, Schwartz Value Survey (SVS) for its applicability to measure cultural context-specific values. The study establishes a need to construct a new scale by identifying and incorporating Indian culture-specific values in SVS. Deriving data using self-assessment questionnaires from 709 respondents in 2 studies and analysing them using principal component analysis and structural equation modelling, the article reconceptualizes Schwartz’s Portrait Values Questionnaire (PVQ) and the 10 motivational value factors and develops a new 76-item Holistic Values Scale (HVS) to measure Indian values using well-established scale development methods. The article further presents the research and policy implications and future research areas in this domain.

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Journal Articles | 2021

Understanding digitally enabled complex networks: a plural granulation based hybrid community detection approach

Samrat Gupta and Swanand Deodhar

Information Technology & People

Purpose – Communities representing groups of agents with similar interests or functions are one of the essential features of complex networks. Finding communities in real-world networks is critical for analyzing complex systems in various areas ranging from collaborative information to political systems. Given the different characteristics of networks and the capability of community detection in handling a plethora of societal problems, community detection methods represent an emerging area of research. Contributing to this field, the authors propose a new community detection algorithm based on the hybridization of node and link granulation.

Design/methodology/approach – The proposed algorithm utilizes a rough set-theoretic concept called closure on networks. Initial sets are constructed by using neighborhood topology around the nodes as well as links and represented as two different categories of granules. Subsequently, the authors iteratively obtain the constrained closure of these sets. The authors use node mutuality and link mutuality as merging criteria for node and link granules, respectively, during the iterations. Finally, the constrained closure subsets of nodes and links are combined and refined using the Jaccard similarity coefficient and a local density function to obtain communities in a binary network.

Findings – Extensive experiments conducted on twelve real-world networks followed by a comparison with state-of-the-art methods demonstrate the viability and effectiveness of the proposed algorithm.

Research limitations/implications – The study also contributes to the ongoing effort related to the application of soft computing techniques to model complex systems. The extant literature has integrated a rough set-theoretic approach with a fuzzy granular model (Kundu and Pal, 2015) and spectral clustering (Huang and Xiao, 2012) for node-centric community detection in complex networks. In contributing to this stream of work, the proposed algorithm leverages the unexplored synergy between rough set theory, node granulation and link granulation in the context of complex networks. Combined with experiments of network datasets from various domains, the results indicate that the proposed algorithm can effectively reveal co-occurring disjoint, overlapping and nested communities without necessarily assigning each node to a community.

Practical implications – This study carries important practical implications for complex adaptive systems in business and management sciences, in which entities are increasingly getting organized into communities (Jacucciet al., 2006). The proposed community detection method can be used for network-based fraud detection by enabling experts to understand the formation and development of fraudulent setups with an active exchange of information and resources between the firms (Van Vlasselaer et al., 2017). Products and services are getting connected and mapped in every walk of life due to the emergence of a variety of interconnected devices, social networks and software applications.

Social implications – The proposed algorithm could be extended for community detection on customer trajectory patterns and design recommendation systems for online products and services (Ghose et al., 2019; Liu and Wang, 2017). In line with prior research, the proposed algorithm can aid companies in investigating the characteristics of implicit communities of bloggers or social media users for their services and products so as to identify peer influencers and conduct targeted marketing (Chau and Xu, 2012; De Matos et al., 2014; Zhang et al., 2016). The proposed algorithm can be used to understand the behavior of each group and the appropriate communication strategy for that group. For instance, a group using a specific language or following a specific account might benefit more from a particular piece of content than another group. The proposed algorithm can thus help in exploring the factors defining communities and confronting many reallife challenges.

Originality/value – This work is based on a theoretical argument that communities in networks are not only based on compatibility among nodes but also on the compatibility among links. Building up on the aforementioned argument, the authors propose a community detection method that considers the relationship among both the entities in a network (nodes and links) as opposed to traditional methods, which are predominantly based on relationships among nodes only.

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Journal Articles | 2021

Auditors’ negligence and professional misconduct in India: A struggle for a consistent legal standard

M. P. Ram Mohan and Vishakha Raj

Columbia Journal of Asian Law

Gross negligence is a severe form of negligence. Its severity has been characterized using the presence of a mental element or mens rea accompanying the negligent act. Within the context of professional negligence, gross negligence is important as it constitutes professional misconduct. For auditors, a finding of professional misconduct through disciplinary proceedings can result in suspension or expulsion from the profession. In India, gross negligence is regularly used in disciplinary proceedings against auditors and also by the Securities and Exchange Board to determine whether an auditor has violated any securities regulations. Given the implications of a finding of gross negligence on the practice of an auditor, this paper seeks to discuss this Indian legal standard in detail. Using the statutory framework that governs auditors as a backdrop, this paper examines all reported High Court decisions from the 1950s till 2019 along with decisions of the Securities and Exchange Board with regards to an auditor’s duties. We find that the approach used to discern the existence of gross negligence across these decisions has been inconsistent. In the absence of any precedent from the Supreme Court of India that details what comprises gross negligence in the context of auditors, this inconsistent approach poses a problem. This paper offers a starting point for a discussion to minimize the uncertainty currently associated with auditors’ liability for professional misconduct, especially hoping to assist the newly established National Financial Reporting Authority in its decision-making process.

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Journal Articles | 2021

Borrowing from government owned banks & firm’s liquidation risk

Ankit Kariya

Journal of Corporate Finance

Government Owned Banks (GOBs) have other explicit or implicit objectives apart from profit maximization. In this paper, I study whether this affects the liquidation risk of firms borrowing from GOBs. Using the natural experiment of securitization reform in India that increased firms' liquidation risk, I find that the firms borrowing exclusively from GOBs did less reduction in secured debt usage compared to other firms. In the cross-section, the effect is more substantial in the subsample of firms that are more likely to face financial distress. These results suggest that borrowing from GOBs have less liquidation risk.

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Journal Articles | 2021

Over-ordering and food waste: The use of food delivery apps during a pandemic

Rajat Sharma, Amandeep Dhir, Shalini Talwar, and Puneet Kaur

International Journal of Hospitality Management

There is a paucity of research on the role of food delivery apps (FDAs) in food waste generation. This gap needs to be addressed since FDAs represent a fast-growing segment of the hospitality sector, which is already considered to be a key food waste generator globally. Even more critically, FDAs have become a prominent source of ordering food during the COVID-19 pandemic. In addition, the growing usage of FDAs warrants an improved understanding of the complexities of consumer behavior toward them, particularly during a health crisis. The present study addresses this need by examining the antecedents of FDA users’ food ordering behavior during the pandemic that can lead to food waste. The study theorizes that hygiene consciousness impacts the enablers and barriers to FDA usage, which, in turn, shape the attitude toward FDAs and the tendency to order more food than required, i.e., shopping routine. The conceptual model, based on behavioral reasoning theory, was tested using data collected from 440 users of FDAs during the pandemic. The results support a positive association of trust and price advantage with attitude, but only of trust with shopping routine. Perceived severity and moral norms did not moderate any associations.

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Journal Articles | 2021

Gravity and depth of social media networks

Pritha Guha, Avijit Bansal, Apratim Guha, and Anindya S. Chakrabarti

Journal of Complex Networks

Structures of social media networks provide a composite view of dyadic connectivity across social actors, which reveals the spread of local and global influences of those actors in the network. Although social media network is a construct inferred from online activities, an underlying feature is that the actors also possess physical locational characteristics. Using a unique dataset from Facebook that provides a snapshot of the complete enumeration of county-to-county connectivity in the USA (in April 2016), we exploit these two dimensions viz. online connectivity and geographic distance between the counties, to establish a mapping between the two. We document two major results. First, social connectivity wanes as physical distance increases between county-pairs, signifying gravity-like behaviour found in economic activities like trade and migration. Two, a geometric projection of the network on a lower-dimensional space allows us to quantify depth of the nodes in the network with a well-defined metric. Clustering of this projected network reveals that the counties belonging to the same cluster tend to exhibit geographic proximity, a finding we quantify with regression-based analysis as well. Thus, our analysis of the social media networks demonstrates a unique relationship between physical spatial clustering and node connectivity-based clustering. Our work provides a novel characterization of geometric distance in the study of social network analysis, linking abstract network topology with its statistical properties.

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Journal Articles | 2021

The necropolitics of neoliberal state response to the Covid-19 pandemic in India

Srinath Jagannathan and Rajnish Rai

Organization

We draw from the experience of the Covid-19 pandemic in India to outline that the neoliberal consolidation of the state is enabled by precariousness, violence, and inequality in overlapping planes of marginality. The pandemic showed the abysmal state of public health institutions in India as people experienced an erosion of dignity in both life and death. The harsh and sudden lockdown announced by the Indian state rendered workers jobless, hungry, exhausted, and on the borders of death. Instead of providing social security to workers, the state embarked on a neoliberal agenda of deregulation, weakening job security, and collective bargaining legislation. The state enacted a violent discourse of Hindu nationalism to blame Muslims for the spread of the pandemic in India to deflect attention from its abdication of responsibility in making healthcare and social security available to vulnerable segments of the Indian population. The neoliberal policy response of the state during the pandemic was embedded in the necropolitics of protecting the middle class and elite lives while directing structural violence against the working class and Muslims, making their lives disposable.

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Journal Articles | 2021

A deep-learning-based image forgery detection framework for controlling the spread of misinformation

Ambica Ghai and Pradeep Kumar Samrat Gupta

Information Technology & People

Purpose – Web users rely heavily on online content make decisions without assessing the veracity of the content. The online content comprising text, image, video or audio may be tampered with to influence public opinion. Since the consumers of online information (misinformation) tend to trust the content when the image(s) supplement the text, image manipulation software is increasingly being used to forge the images. To address the crucial problem of image manipulation, this study focusses on developing a deep-learning-based image forgery detection framework.

Design/methodology/approach – The proposed deep-learning-based framework aims to detect images forged using copy-move and splicing techniques. The image transformation technique aids the identification of relevant features for the network to train effectively. After that, the pre-trained customized convolutional neural network is used to train on the public benchmark datasets, and the performance is evaluated on the test dataset using various parameters.

Findings – The comparative analysis of image transformation techniques and experiments conducted on benchmark datasets from a variety of socio-cultural domains establishes the effectiveness and viability of the proposed framework. These findings affirm the potential applicability of proposed framework in real-time image forgery detection.

Research limitations/implications – This study bears implications for several important aspects of research on image forgery detection. First this research adds to recent discussion on feature extraction and learning for image forgery detection. While prior research on image forgery detection, hand-crafted the features, the proposed solution contributes to stream of literature that automatically learns the features and classify the images. Second, this research contributes to ongoing effort in curtailing the spread of misinformation using images. The extant literature on spread of misinformation has prominently focussed on textual data shared over social media platforms. The study addresses the call for greater emphasis on the development of robust image transformation techniques.

Practical implications – This study carries important practical implications for various domains such as forensic sciences, media and journalism where image data is increasingly being used to make inferences. The integration of image forgery detection tools can be helpful in determining the credibility of the article or post before it is shared over the Internet. The content shared over the Internet by the users has become an important component of news reporting. The framework proposed in this paper can be further extended and trained on more annotated realworld data so as to function as a tool for fact-checkers.

Social implications – In the current scenario wherein most of the image forgery detection studies attempt to assess whether the image is real or forged in an offline mode, it is crucial to identify any trending or potential forged image as early as possible. By learning from historical data, the proposed framework can aid in early prediction of forged images to detect the newly emerging forged images even before they occur. In summary, the proposed framework has a potential to mitigate physical spreading and psychological impact of forged images on social media.

Originality/value – This study focusses on copy-move and splicing techniques while integrating transfer learning concepts to classify forged images with high accuracy. The synergistic use of hitherto little explored image transformation techniques and customized convolutional neural network helps design a robust image forgery detection framework. Experiments and findings establish that the proposed framework accurately classifies forged images, thus mitigating the negative socio-cultural spread of misinformation.

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