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Working Papers | 2009

The Path to Purchase during Shopping

Piyush Kumar Sinha and Krishnaswamy Gopi

Increasingly shopping behaviour is being seen from the holistic perspective of the entire shopping experience. The experiential view of shopping takes a far more holistic approach to the consumption process, right from involvement to post purchase usage. The decision making process and value perceptions could vary depending on individual shopping orientations, the cultural orientations as well as the economic and competitive environment in which the consumer shops (Woodruffe, Eccles and Elliott, 2002). This study will attempt to understand the impact of the major factors on the purchase behaviour of shoppers by examining purchase paths across different product categories signifying different shopping orientations; across culturally distinct regions; and across different stages of retail evolution.

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Working Papers | 2009

Environmental Control in Greenhouse and Animal Houses with Earth-Tube-Heat-Exchangers in Hot Semi-arid North-West India

Girja Sharan and T. Madhavan

A program was initiated in 1998 to develop technology to improve water and land productivity in Kutch, a vast semi-arid and hot region in north-west India. Greenhouse cultivation was identified as basic approach. A new experimental facility was designed consisting of a greenhouse coupled to ETHE in closed.loop with added provisions for shading, natural ventilation and supplementary evaporative cooling via the foggers.

ETHE was placed in a trench 20 m long, 6 m wide and 3 m deep and back-filled with excavated soil. The greenhouse, a single span saw-tooth (20 X 6 X 3.5 m) structure was erected directly above. ETHE provided 40 air changes per hour. There are three continuous (closable) vents - two laterals along base of long sides, one near top of taller wall. A retractable cover with 60 % shading was provided on top over the cladding. There are 39 overhead foggers placed overhead. The facility was installed in late 2001, at Kothara (j 23° 14 N, l 68° 45 E) and investigations carried out to determine (a) the extent to which new facility improves yields, extends cropping season, conserves water compared to open- field in the area, and (b) the extent to which environmental control is achieved.

By using control measures in sequence and in conjunction, it was possible to crop the greenhouse over a span of ten months (July to April), long enough to raise two crops. Hybrid tomato has been raised three times, with mean single crop yield of 62 t / ha, and crop water use 245 mm. Additional 50 mm water was used in supplementary cooling. Yield was nearly two times that of open-fields and water used (for irrigation and cooling) less than half. Natural ventilation along with top shading was effective till the end of February, limiting greenhouse temperature to 34°C. Subsequently, ETHE and foggers were operated. With adult tomato crop inside (4 plants / m2), operating the ETHE (vents closed, top shaded) for six hours with evaporative supplement from foggers restricted greenhouse temperature to 37 . 38°C.

Water used by foggers, 100-108 liters over the day was one third to one fifth of what fan and pad would need to service a facility of this size. ETHE used 20-24 kWh over a day, about 25% more than estimated for fan and pad system. It was found economical to crop till the end of April or fist week of May and keep the house closed till the end of June. In heating mode - ETHE was able to heat the greenhouse easily from 9°C to 22-23°C in half hour in the cold winter nights and keep it at that till morning. The new facility appears promising for improving yields, making better use of water and extending the growing season in this hot semi-arid region. Work is ongoing, to find ways to reduce installation cost of the ETHE and to develop a more easily scalable design than the present one.

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Working Papers | 2009

Understanding the "Business Type": A Comparitive Analysis of Management Students and Business Executives

Desai Tejas A and Kirti Sharda

Study of personality type has contributed a lot to our understanding and prediction of human behaviour, especially in organizational contexts. A great deal of interest is especially focused on what types of people are most effective in different management environments. This study aimed to identify differences in psychological types of management students and business executives using the Myers-Briggs Type Indicator (MBTI). It investigated two research objectives (a) to identify the psychological types of management students and business executives (b) to compare the average psychological types of management students and business executives for differences on four MBTI dimensions . extraversion-introversion (EI), sensing-intuition (SN), thinking-feeling (TF), and judging-perceiving (JP), Empirical analysis of data collected from 119 respondents (management students and business executives) revealed that the average .psychological type. of management students was INTJ while that of business executives was ISTJ. While there was no significant difference between the two groups on extraversion/introversion and thinking/feeling dimensions, business executives appeared to be to more sensing and judging types on an average than management students. The implications of these findings for both management practice and education are discussed in the paper.

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Working Papers | 2009

Trends in Technical Progress in India .Analysis of Input-Output Tables from 1968 to 2003

Ravindra H. Dholakia, Astha Agarwalla, Aamir Bashir Bazaz, and Prasoon Agarwal

The paper is based on the 8 Input . Output (I-O) tables for the Indian economy available over a period of 36 years from 1968-69 to 2003-04. The technical progress (TP) in the context of the I-O tables is based on the concept of a production function defining the relationship between gross output and material inputs as well as value added at the disaggregated sectoral level. The paper attempts to answer the following questions: (i) Was the TP substantial and continuous throughout the period?; (ii) Was the rate of TP during the inward looking and outward looking growth strategy phases of the economy the same?; and (iii) Was the rate of TP at the disaggregated sectoral level almost constant over time?

In order to measure the rate of TP, the available eight national I-O tables in India are first made compatible for the number, scope and definitions of sectors as well as for prices by converting them at constant 1993-94 prices. Chenery-Watanabe coefficient is used for measuring the rate of TP for different sectors across the 8 I-O tables.

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Working Papers | 2009

Who Participates in Higher Education in India? Rethinking the Role of Affirmative Action

Rakesh Basant and Gitanjali Sen

This paper explores how socio-economic, especially socio-religious affiliations, and demographic characteristics of individuals influence participation in higher education (HE). It argues that appropriate measures of 'deficits' in participation should inform the nature and scope of affirmative action. The analytical and policy relevance of distinguishing between stock and flow measures, the differences in eligibility for HE across groups are emphasized. After controlling for relevant factors, the 'hierarchy of participation in higher education' that emerges from detailed analysis suggests that deficits for some marginalized groups are not high enough to justify reservation for these groups on the basis of low participation.

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Working Papers | 2009

Implications of Global Crisis:Integrate Sustainability with Organizational Culture

Rao Indu

Sustainability is an issue of escalating importance as a result of structural changes of organizations which are consolidating, downsizing, merging and outsourcing as well as due to the increasing complexity and unpredictability of the external environment. Understanding, assessing and managing organizational culture can help create both stability and adaptability for organizations, thus helping supportive integration of the sustainability strategy into appropriate organizational behavior. This paper draws from review of literature on the concepts of sustainability and organizational culture in the present context of economic turmoil. The findings suggest that organizational culture moderated by leadership and trust play an important role in sustainability of organizations. A model is thereby proposed depicting the role of organizational culture, leadership and trust towards sustainability of a firm. It is also suggested that organizations can be visualized as manifestations of cultures and future organizations need to integrate sustainability with their organizational culture in order to be prepared for the uncertain socio-economic times

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Working Papers | 2009

Climate Change Mitigation Potential in South Africa: A National to Sectoral Analysis

Witi Jongikhaya and Chaturvedi Vaibhav

This paper discusses some of the impacts attributed to climate change that are likely to hit Southern Africa as a result of increasing global greenhouse gas emissions into the atmosphere. As South Africa is a significant contributor to greenhouse gas emissions and currently ranked first in Africa, the paper assesses the country.s greenhouse gas emissions profile and possible future projections of emissions and their implications. It then discusses the strategic interventions proposed by South Africa in reducing the gap in emissions between what is required by science and what would happen if development continues at current rates without abating greenhouse gas emissions. Given that the majority of emissions are a result of energy consumption, the paper provides practical solutions to themes such as energy efficiency mostly for the industrial and commercial sectors. With international treaties on the reduction of greenhouse gas emissions (e.g. Kyoto protocol), there are business opportunities in the area of climate change mitigation. Thus, the paper finally discusses the Clean Development Mechanism (CDM) scenario in South Africa and how the country can benefit from other emission trading schemes being practiced in different regions of the world.

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Working Papers | 2009

Computing the probability mass function of the maximum flow through a reliable network

Megha Sharma and Diptesh Ghosh

In this paper we propose a fast state-space enumeration based algorithm called TOP-DOWN capable of computing the probability mass function of the maximum s-t flow through reliable networks. The algorithm computes the probability mass function in the decreasing order of maximum s-t flow values in the network states. This order of enumeration makes this algorithm attractive for commonly observed reliable networks, e.g., in telecommunication networks where link reliabilities are high. We compare the performance of the TOP-DOWN algorithm with a path-based exact algorithm and show that the TOP-DOWN algorithm solves problem much faster and is able to handle much larger problems than existing algorithms.

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Working Papers | 2009

Information System for Brand-Variety Performance and Decisions: Study and Application for Cotton in India

Vasant P. Gandhi

Information on brand-variety performance is critical for small farmers in India since every year they need to make crucial decisions on which brand-variety seeds to plant. The livelihoods from their small farms and returns on all the inputs used depend critically on this decision. Yet no systematic information is available to them on this, and year after year the farmers are forced to decide based on guesses, hearsay and opinions which are frequently imperfect or even biased. Even companies and governments need to know about the actual performance of brand-varieties in different areas so as to be able to recommend correctly. Markedly, on the other hand, official crop-cutting surveys for estimation and assessment of actual yields are a regular feature of all states, and they also record some information regarding the inputs used including the brand-variety. However, the information is never examined from this point of view. Cotton is a major cash crop in India but has substantial problems particularly from extensive pest damage and poor yields. Brand-variety performance varies substantially and poor decisions frequently lead to crop failures and farmer suicides. A study was done on the performance of cotton varieties through a survey across four major Indian states and 694 farmers, covering pest resistance, inputs, yields, quality, price, value of output, cost of cultivation, and profits. This brought out the features and variations, and on this foundation, a brand-variety performance information system is proposed which would draw upon information from the regular crop-cutting surveys, collate it, analyze it, and make findings available to the farmers. This would help provide correct information and advice to farmers over diverse agro-ecological settings. Through this, the farmers would be able to make better informed brand-variety decisions, which would help reduce crop failures and risks and improve farm performance and incomes.

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Working Papers | 2009

Evaluating Downside Risks in Reliable Networks

Megha Sharma and Diptesh Ghosh

Reliable networks are those in which network elements have a positive probability of failing. Conventional performance measures for such networks concern themselves either with expected network performance or with the performance of the network when it is performing well. In reliable networks modeling critical functions, decision makers are often more concerned with network performance when the network is not performing well. In this paper, we study the single-source single-destination maximum flow problem through reliable networks and propose two risk measures to evaluate such downside performance. We propose an algorithm called COMPUTE-RISK to compute downside risk measures, and report our computational experience with the proposed algorithm.

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