Centre for Digital Transformation

About the Centre

The Centre for Digital Transformation focuses on activities that enhance an understanding of the digital ecosystem and catalyse leadership, as it leverages its expertise in research and development to provide thought leadership for digital transformation. Through research; training programmes, workshops and seminars the Centre creates and share insights that show the way forward through all the complexities that India presents.

Vision & Mission

The Centre’s vision is to take its place as a thought leader, guiding India, Asia, and the world as digitalization rapidly penetrates every area of life. The Centre’s mission is to help the country and world develop skill sets that bring about responsible digital transformation to guide organizations as they transform and are transformed by digitalization, to inform policy-makers as they confront new challenges

Research Areas

The Centre focuses on

Role of Artificially intelligent (AI) technologies in organizational and societal transformation
Digital processes, products, platforms, and services
Building online marketplaces and IT-enabled disintermediation
Digital channels for retail
Digitally enabled customer participation for co-creation and co-innovation
Digital business strategy
Digital value chain innovations
Digitally engendered network effects
Digital architectures and governance models
Leadership in digital social networks
Business analytics
Human emotions and sentiments in the digitized world
Digitization and transformation of work
Effects of digitization on jobs, incomes, and wages
Neuroscientific dynamics underlying customer interactions with technology

Research Themes

Consumer and Retail

Organizational Transformations

Inclusion and Bridging Digital Divide

Ongoing Projects

Role of Digital Technologies in Creating Retail Value
Effect of Technology on Retail Performance During the Pandemic
Role of Technology in Creating Patient-Centric Digital Service

Industry Connect

Retail Technology Consortium

Ongoing Projects

Digital Leadership and Capabilities
Enterprise Application Architecture
Leadership in Social Media

Ongoing Projects

Digital Technologies for Social Justice
Modern Slavery in Supply Chains

Research

Extensive research forms the bedrock for change. At CDT our primary goal is to engage in conducting and catalyzing cutting-edge research that may feature as research publications, white papers, and research reports. The centre may help provide data for external research, offer expertise in various streams. The centre is partnering with renowned scholars across the world who are being intricately involved in mentoring the research work. Please write to us if you may be keen.

Organizational Engagement and Offerings

Digital Transformation Programme

Using cutting-edge pedagogical innovations, the centre undertakes consulting and research assignments, and offers executive education and training workshops, focusing on the impact of digital transformation and innovations

Our mission is to help the country and world develop skill sets that bring about responsible digital transformation. Therefore, CDT is looking to make various initiatives and partnerships in the social and public domain, spanning issues such as those related to digital skill development, smart cities, and swachh Bharat missions, amongst others.

Centre's Research

Research Spotlight

Aljafari, R., Soh, F., Setia, P., and Agarwal, R., The local environment matters Evidence from digital healthcare services for patient engagement. J. of the Acad. Mark. Sci. (2023).

Publications

Augmented AI, ML, and Data Science

Ghai, A., Kumar, P., & Gupta, S. (2021). A Deep-Learning-based Image Forgery Detection Framework for Controlling the Spread of Misinformation. Information Technology and People.
https://doi.org/10.1108/ITP-10-2020-0699
Setia, P., Vemireddy, V., & Rathi, M. (2021). Alternate Pathways for Leveraging Digital Technologies in Indian Agriculture. Case Centre, Indian Institute of Management Ahmedabad.
https://cases.iima.ac.in/index.php/alternate-pathways-for-leveraging-digital-technologies-in-indian-agriculture.html
Gupta, S., & Kumar, P. (2020). An Overlapping Community Detection Algorithm based on Rough Clustering of Links. Data and Knowledge Engineering, 125, 101777.
https://doi.org/10.1016/j.datak.2019.101777
Gupta, S., & Deodhar, S.J. (2020). A Hybrid Granulation Approach for Community Detection in Binary Complex Networks. Proc. of 6th Biennial Conference of the Indian Academy of Management, January 2-4, 2020.
Gupta S., Kumar, P., & Perfilieva I. (2019). A Community Detection Algorithm Based on Granulation of Links. The Fifth International Conference on Big Data, Small Data, Linked Data and Open Data (ALLDATA), Valencia, Spain. (Acceptance rate 0.22). Best Paper Award.http://www.thinkmind.org/index.php?view=article&articleid=alldata_2019_4_10_80019
Narayanaswami, S. (2019). A Novel Learning Heuristic Applied for Computationally Hard Managerial Decision Making and Transportation Operations Control. Proceedings of International Conference on Production and Operations Management Society.https://doi.org/10.1109/POMS.2018.8629467
Kumar, P., Gupta, S., & Bhasker, B. (2017). An Upper Approximation based Community Detection Algorithm for Complex Networks. Decision Support Systems, 96, 103-118.https://doi.org/10.1016/j.dss.2017.02.010

Consumer, Retail and Supply Chain

Sankar, V., Kalyanam, K., Setia, P., Golmohammadi, A., Seshadri, T., Douglas, T., Hennessey, J., Bull, J.S., & Waddoups, R. (2021). How Technology is Changing Retail. Journal of Retailing. March 13-27.
https://doi.org/10.1016/j.jretai.2020.10.006
Narayanaswami, S., & Saini, L. (2020). Operational Policies Based on Fare-Box Revenue Management of Indian Railways. International Journal of Logistics Systems and Management.
https://doi.org/10.1504/IJLSM.2020.10029938
Setia, P. (2020). Emotionalizing Retail: By Leveraging Artificially Intelligent (AI) Technologies. Fayetteville, AR: The Computational Society. [BOOK]
Narayanaswami, S. (2019). Optimal Allocation of Rolling Stock in Scheduled Transportation Services. International Journal of Logistics Systems and Management, Vol 34(3), pp 327-351.
https://doi.org/10.1504/IJLSM.2019.103087
Cheung, W., Chiang, A., Sambamurthy, V., & Setia, P.(2018). Lean vs. Agile Supply Chain: The Effect of IT Architectures on Supply Chain Capabilities and Performance. Pacific Asia Journal of the Association for Information Systems, 10(1).
https://doi.org/10.17705/1pais.10103

Digital processes, products, platforms, and services

Adhikari, A., & Majumdar, A. (2021). Editorial: Special issue—emerging technologies and operational analytics. DECISION. 47.
https://doi.org/10.1007/s40622-020-00268-0
Deodhar, S.J. (2021). Different eyes on the same prize: implications of entry timing heterogeneity and incentives for contestant effort in innovation tournaments. Information Technology & People, Vol. 34 No. 2, pp. 526-556.
https://doi.org/10.1108/ITP-12-2018-0573
Gupta, S., & Kumar, P. (2021). A Constrained Agglomerative Clustering Approach for Unipartite and Bipartite Networks with Application to Credit Networks. Information Sciences, 557, 332-354.
https://doi.org/10.1016/j.ins.2019.12.085
Jain, S., & Deodhar, S.J. (2021). Social mechanisms in crowdsourcing contests: a literature review, Behaviour & Information Technology.
https://doi.org/10.1080/0144929X.2021.1880638
Prakash, C. D., & Majumdar, A. (2021). Analyzing the role of national culture on content creation and user engagement on Twitter: The case of Indian Premier League cricket franchises. International Journal of Information Management, 57,10228.
https://doi.org/10.1016/j.ijinfomgt.2020.102268
Sharma, R., Dhir, A., Talwar, S., & Kaur P. (2021). Over-ordering and food waste: The use of food delivery apps during a pandemic, International Journal of Hospitality Management, Volume 96,102977,ISSN 0278-4319,
https://doi.org/10.1016/j.ijhm.2021.102977
Deodhar, S.J. (2020). Interplay between Constraints and Rewards in Innovation Tournaments: Implications for Participation. International Journal of Cooperative Information Systems. Vol. 29, No. 01n02.
https://doi.org/10.1142/S0218843020400043
Adhikari, A., Majumdar, A., Gupta, G., & Bisi A. (2020). An innovative super-efficiency data envelopment analysis, semi-variance, and Shannon-entropy-based methodology for player selection: evidence from cricket. Annals of Operations Research 284, 1-32.
https://doi.org/10.1007/s10479-018-3088-4
Tandon, A., Deodhar, S.J., Tripathi, A. & Tandon, A. (2020). Effect of Status-based Gamification on User Engagement: Evidence from A Randomized Field Experiment. AMCIS 2020 Proceedings.4.
https://aisel.aisnet.org/amcis2020/sig_hci/sig_hci/4
Deodhar, S.J., & Gupta, S.(2019) Under the Watching Eyes: Performance Implications of Digital Visibility in Online Contests. 79th Annual Meeting of the Academy of Management (AOM), Boston, Massachusetts.
https://doi.org/10.5465/AMBPP.2019.11393abstract
Gupta, S., & Tiwari, A.A. (2019). Network based Modelling and Analysis of Film Performance in the Indian Film Industry. Proc. 8th International Conference on Complex Networks and their Applications, 181-185
Kulkarni, V. (2019). Is it the message or the medium? Relational management during crisis through blogs, Facebook and corporate websites. Global Business Review, 20(3), 743-756.
https://doi.org/10.1177/0972150918761986
Majumdar, A., & Bose, I. (2019). Do tweets create value? A multi-period analysis of Twitter use and content of tweets for manufacturing firms. International Journal of Production Economics 216: 1-11.
https://doi.org/10.1016/j.ijpe.2019.04.008
Singh, M., Pandey, J., Sohani, S., Jha, J., & Varkkey, B. (2018). Job points model: An open source tool to determine the comparable worth of jobs. Indian Journal of Industrial Relations. 53(4): 711-716.
http://www.publishingindia.com/ijir/22/job-points-model-an-open-source-tool-to-determine-the-comparable-worth-of-jobs/693/4854/

Financial Technologies and Crowdfunding

Kariya, A. (2021). Borrowing from government owned banks & firm's liquidation risk. Journal of Corporate Finance, Vol. 69, 101982.
https://doi.org/10.1016/j.jcorpfin.2021.101982
Kiran, B. S. & Sharma, R. (2021). Designing and Driving Crowdsourcing Contests in Large Public Service Organizations: Lessons from Deutsche Bahn and Indian Railways: Using the proposed six-stage framework for crowdsourcing contests, public service organizations can leverage internal and external knowledge to cocreate effective solutions. Research Technology Management, 64(3), pp. 48–57.
https://doi.org/10.1080/08956308.2021.1891821
Sohani, S., Pandey, J., & Varkkey, B. (2019). Sustainable Aggregation: A Comparative Study of 'For Profit' and 'For Society' Mobile Crowd sourced Transportation Services. Academy of Management Global Proceedings.
https://journals.aom.org/doi/abs/10.5465/amgblproc.slovenia.2019.0114.abs
Majumdar, A., & Bose, I.(2018). My words for your pizza: An analysis of persuasive narratives in online crowdfunding. Information & Management 55.6: 781-794.
https://doi.org/10.1016/j.im.2018.03.007
Gupta, S., & Kumar, P. (2018). An Approach to Identify Cohesive Subgroups of Banks in Bank-Firm Networks. Proc. Third International Conference on Business Analytics in Finance and Industry. Santiago, Chile, 57-58
Majumdar, A., & Bose, I. (2018). Detection of financial rumors using big data analytics: the case of the Bombay Stock Exchange. Journal of Organizational Computing and Electronic Commerce 28.2 (2018): 79-97.
https://doi.org/10.1080/10919392.2018.1444337
Täube, F.A., Karna, A. & Sonderegger, P. (2018). Economic geography and emerging market clusters: A co-evolutionary study of local and non-local networks in Bangalore. International Business Review.
https://doi.org/10.1016/j.ibusrev.2018.03.011
Deodhar, S. J., Subramani, M., & Zaheer, A. (2017). Geography of Online Network Ties: A Predictive Modelling Perspective. Decision Support Systems. 99. 9-17.
https://doi.org/10.1016/j.dss.2017.05.010

Health Informatics

Sharma, A., Borah, S.B., & Moses, A.C. (2021). Responses to COVID-19: The role of governance, healthcare infrastructure, and learning from past pandemics, Journal of Business Research, Volume 122,2021,Pages 597-607,ISSN 0148-2963.
https://doi.org/10.1016/j.jbusres.2020.09.011
Jain, T., & Jain, B.N. (2021) Infection Testing at Scale: An Examination of Pooled Testing Diagnostics. Vikalpa. 2021;46(1):13-26.
https://doi.org/10.1177/02560909211018906
Setia, P., Menon, N., & Srinivasan, S.S. (2020). EHR Application Portfolio and Hospital Performance: Effects across Hospitals with Varying Administrative Scale and Clinical Complexity. Information & Management, 57(8), 103383.
https://doi.org/10.1016/j.im.2020.103383
Pandey, J., Singh, M., Varkkey, B., & Mavalankar, D. (2019). Promoting Health in Rural India: Enhancing Job Performance of Lay Health Care Activists. IIM Kozhikode Society & Management Review.
https://doi.org/10.1177/2277975219857411
Verma, S. (2019). Choosing Cloud for a Growing and Dynamic Organization: A Case of Fortis Healthcare. IIMA Case Centre IS0137
http://hdl.handle.net/11718/22004
Setia, P., Aljafari, R., & Soh, F. (2018) How Digital Patient Engagement Capability Influences Readmissions, Proc. of Conference on Digital Economy, organized by ISB Hyderabad, at Pondicherry, India.
Chandwani, R., & Kumar, N. (2018). Stitching Infrastructures to Facilitate Telemedicine for Low-Resource Environments. In Proceedings of the 2018 CHI Conference on Human Factors in Computing Systems, paper 384, pages 1-12.
https://doi.org/10.1145/3173574.3173958
Singh, J. B., Chandwani, R., & Kumar, M. (2018). Factors affecting Web 2.0 adoption: exploring the knowledge sharing and knowledge seeking aspects in health care professionals. Journal of Knowledge Management, 22(1), 21-43.
https://doi.org/10.1108/JKM-08-2016-0320
Chandwani, R., De, R., & Dwivedi, Y. K. (2018). Telemedicine for low resource settings: Exploring the generative mechanisms. Technological Forecasting and Social Change, 127, 177-187.
https://doi.org/10.1016/j.techfore.2017.06.014

Inclusive Digital Transformation

Vemireddy, V., & Choudhary, A. (2021). A systematic review of labor-saving technologies: Implications for women in agriculture. Global Food Security, 29 (2021): 100541.
https://doi.org/10.1016/j.gfs.2021.100541
Deodhar, S.J., Tandon, A., Tandon, A., & Tripathi, A. (2020). What are Social Information Signals Worth? Evidence from Randomized Field Experiments. (2020). AMCIS 2020 Proceedings.8.
https://aisel.aisnet.org/amcis2020/adoption_diffusion_IT/adoption_diffusion_IT/8
Gangadharan, L., Jain, T., Maitra, P., & Vecci, J. (2019). Female leaders and their response to the social environment. Journal of Economic Behavior & Organization, Volume 164, 2019, Pages 256-272, ISSN 0167-2681.
https://doi.org/10.1016/j.jebo.2019.06.001
Gupta, S., Vemireddy, V., Singh, D., & Pingali, P.(2019). Adapting the Women's empowerment in agriculture index to specific country context: Insights and critiques from fieldwork in India. Global Food Security, 23, 245-255.
https://doi.org/10.1016/j.gfs.2019.09.002
Gupta, S., Vemireddy, V., & Pingali, P. L. (2019). Nutritional outcomes of empowerment and market integration for women in rural India. Food Security, 11(6), 1243-1256.
https://doi.org/10.1007/s12571-019-00978-z
Varkkey, B., & Kulkarni, V. (2019). Cummins India: Creating an Inclusive Workplace for Women. [Case+ Teaching Note]. Reference No: HRM0242. Indian Institute of Management Ahmedabad.
https://cases.iima.ac.in/index.php/cummins-india-creating-an-inclusive-workplace-for-women.html
Viswanath, V., Sykes, T.A., Rai, A. & Setia, P. (2019). Governance and ICT4D initiative success: A Longitudinal Field Study of Ten Villages in Rural India. MIS Quarterly Vol. 43, Iss. 42, 1081-1104.
https://misq.org/governance-and-ict4d-initiative-success-a-longitudinal-field-study-of-ten-villages-in-rural-india.html
Kulkarni, V., Vohra, N., Sharma, S., & Nair, N. (2018). Walking the tightrope: gender inclusion as organizational change. Journal of Organizational Change Management.
https://doi.org/10.1108/JOCM-05-2017-0197
Sharma, A., Moses, A., Borah, S., & Adhikary, A. (2018). Investigating the impact of workforce racial diversity on the organizational corporate social responsibility performance: An institutional logics perspective. Journal of Business Research. 107.
https://doi.org/10.1016/j.jbusres.2018.10.018
Verma, S. & Thakuria, S. (2017). Okhai-Centre for Empowerment: Refashioning the Lives of Rural Women. Indian Institute of Management Ahmedabad.
https://doi.org/10.1108/CASE.IIMA.2020.000110

Information Systems and Technology

Gupta, S., & Deodhar, S.J. (2021). Understanding digitally enabled complex networks: a plural granulation based hybrid community detection approach. Information Technology and People.
https://doi.org/10.1108/ITP-10-2020-0682
Setia, P., Bayus, B., & Rajagopalan, B. (2020). The Takeoff of Open Source Software: A Signaling Perspective Based on Community Activities, MIS Quarterly, Vol 45, Iss. 3
https://doi.org/10.25300/MISQ/2020/12576
Setia, P. (2018). How Computational Technologies Influence Choice: A Neuroscientific Perspective, Part 1: Individual Well-Being: Effects of Technology and Choices. Fayetteville, AR: The Computational Society. [BOOK]
Soh, F., & Setia, P. (2018). IT Infrastructure Provisioning and IT Infrastructure Governance, Proceedings of International Conference on Information Systems ICIS 2018 San Francisco, CA, USA.
https://aisel.aisnet.org/icis2018/governance/Presentations/12/
Bhuiyan, S.R., & Setia, P. (2018). Exploring the Influence of Job Characteristics: A Comparison between Open Source and Proprietary IS Development. International Research Workshop on IT Project Management 2018.
https://aisel.aisnet.org/irwitpm2018/1
Setia P., & Soh, F. (2018) . How to Build Cutting-Edge IS Theories using Neuroscience: Case for Reductionism and Reconstructivism, Interdisciplinary Symposium on Decision Neuroscience (ISDN) 2018, University of Michigan, Ann Arbor. Poster presented by Franck.
Bhuiyan, S., & Setia, P. (2018). The Individual Narrative of IS Project Success. Proceedings of the ACM SIGMIS Computers and People Research Conference, Buffalo, New York, June 18-20.
https://doi.org/10.1145/3209626.3209630
Soh, F., & Setia, P. (2017). Impact of Fit and Lack of Fit between IT Infrastructure Components on IT Spending Returns. Presented at INFORMS Conference on Information Systems and Technology (CIST) 2017 Houston, TX. Presented by Franck.
Bhuiyan, S.R., & Setia, P. (2017). Success in Information Systems Projects: Exploring the Role of Justice Perception. Presented at the International Conference on Information Systems ICIS 2017 Seoul, South Korea.
https://aisel.aisnet.org/icis2017/IS-Development/Presentations/11/
Setia, P., Deng, K., & Jena, R. (2017). Internally or Externally Oriented IT Competencies: A Configuration Theory Perspective on How to Build Demand Management Agility, 2017, Presented at the International Conference on Information Systems ICIS 2017 Seoul, South Korea.
https://aisel.aisnet.org/icis2017/Strategy/Presentations/26/

Pedagogy Transformation

Gupta, S., & Tiwari, A.A. (2021). A Design-based Pedagogical Framework for Developing Computational Thinking Skills. Journal of Decision Systems
https://doi.org/10.1080/12460125.2021.1943880
Singh, H., & Verma, S. (2021). Evolution of IS Competencies due to Mandatory Telework on Organizational scale – A Work-Systems Approach. Proceedings of the 54th Hawaii International Conference on System Sciences, January 2021
https://scholarspace.manoa.hawaii.edu/bitstream/10125/71322/0566.pdf
Kumar, P., Kumar, A., Palvia, S., & Verma, S. (2019) .Online business education research: Systematic analysis and a conceptual model. The International Journal of Management Education, Volume 17, Issue 1, 2019, Pages 26-35, ISSN 1472-8117.
https://doi.org/10.1016/j.ijme.2018.11.002
Verma, S. & Thakuria, S. (2019). IIMA's Digital Leap:Formulating Online Education Strategy. IIMA Case Centre BP0425
http://hdl.handle.net/11718/22006
Kumar, A., Kumar, P., Jain, S.C., Palvia, S., & Verma, S. (2017). Online education worldwide: Current status and emerging trends, Journal of Information Technology Case and Application Research, 19:1, 3-9,
https://doi.org/10.1080/15228053.2017.1294867

Strategy and Business Model Innovation

Lahiri, S., Karna, A., Kalubandi, S. & Edacherian, S. (2022). Performance implications of outsourcing: A meta-analysis. Journal of Business Research. 139. 1303-1316.
https://doi.org/10.1016/j.jbusres.2021.10.061
Setia, P., Soh, F., and Deng, K. (2020). Platformizing Organizations: A Synthesis of the Literature. Oxford Research Encyclopedia of Business and Management
https://doi.org/10.1093/acrefore/9780190224851.013.272
Varkkey B., Trivedi B. (2020). Aster Retail UAE (A): Connecting Employees, Customers and Business Results [Case+ Teaching Note]. Reference No: HRM0244. Indian Institute of Management Ahmedabad.
https://cases.iima.ac.in/index.php/aster-retail-uae-a-connecting-employees-customers-and-business-results.html
Singh, H.K., & Verma, S. (2020). Gamification at Workplace: Theories, constructs and conceptual frameworks. ACIS 2020 Proceedings.
https://aisel.aisnet.org/acis2020/24
Maheshwari, S., Verma, S., & Ray, P., (2019). Police IT ecosystem of Karnataka state police. In SAGE Business Cases. SAGE Publications, Ltd.,
https://www.doi.org/10.4135/9781529753080
Verma, S. (2018). Transformation of Indian Automobile Industry through Inter-Organization IT initiative: AutoDX (B). Indian Institute of Management Ahmedabad.
https://doi.org/10.1108/CASE.IIMA.2020.000090
Chintagunta, L., Raj, P., & Narayanaswami, S. (2018). Conceptualization To Amendment: Kakinada as a Smart City. Journal of Public Affairs, Vol 19(1).
https://doi.org/10.1002/pa.1879
Narayanaswami, S. (2018). Digital Social Media: Enabling Performance Quality of Indian Railways. Journal of Public Affairs, Vol 18(4).
https://doi.org/10.1002/pa.1849
Ravichandran, N., Vazhayil, J.P., & Narayanaswami, S. (2018). Employees’ Provident Fund Organisation (EPFO): Empowering Members by Digital Transformation. Journal of Public Affairs, Vol 18(4).
https://doi.org/10.1002/pa.1844
Amblee, N., Ullah, R., & Kim, W. (2017). Do product reviews really reduce search costs? Journal of Organizational Computing and Electronic Commerce, 27(3), 199-217.
https://doi.org/10.1080/10919392.2017.1332142
Kapoor, A. & Tucker, C.E. (2017). Income Inequality and Digital Advertising Strategies: Evidence from a Field Experiment. SSRN Electronic Journal.
https://doi.org/10.2139/ssrn.3048553
Kapoor, A. & Tucker, C.E. (2017). How Do Platform Participants Respond to an Unfair Rating? An Analysis of a Ride-Sharing Platform Using a Quasi-Experiment
http://dx.doi.org/10.2139/ssrn.2970772
Narayanaswami, S., & Narasimhan, R. (2017). Optimal Movement Plan of Rice in the State of Andhra Pradesh in India. INFORMS Transactions on Education, Vol 18 (1) pp 44-47. (Articles in Advance: Case, Case article)
https://doi.org/10.1287/ited.2017.0173cs

Work, Employment and HRM Transformation

Noronha, E., & D’Cruz, P. (2022) India’s gig economy experience: A site for the commodification-decommodification dynamic. Routledge Handbook of the Gig Economy. edited by Immanuel Ness. Routledge. [CHAPTER]
Noronha, E., & D'Cruz, P. (2022) Social Upgrading, a Mixed Bag: The Indian IT/ITES Sector. In Economic and Social Upgrading in Global Value Chains editors Christina Teipen, Petra Dünhaupt, Hansjörg Herr, Fabian Mehl. Palgrave Macmillan. [CHAPTER]
D’Cruz, P., & Noronha, E. (2021). Workplace Bullying in the Context of Robotization: Contemplating the Future of the Field. In P. D’Cruz et al, (Eds). Concepts, Approaches and Methods, Handbooks of Workplace Bullying, Emotional Abuse and Harassment, pp. 293-321.Springer.
https://doi.org/10.1007/978-981-13-0134-6_22
Leung, W. F., D'Cruz, P., & Noronha, E. (2021). Freelancing globally: Upworkers in China and India, neo-liberalisation and the new international putting-out system of labour (NIPL). In Work and Labour Relations in Global Platform Capitalism, Chapter 6, pages 134-156, Edward Elgar Publishing. [CHAPTER]
Mendonca, A., D'Cruz, P., & Noronha, E. (2021). Trolling in the Cultural and Creative Industries. In Handbook of Research on Cyberbullying and Online Harassment in the Workplace (pp. 46-71). IGI Global [CHAPTER]
Purkayastha, A., Karna, A., Sharma, S. & Bhadra, D. (2021). Board’s human capital resource and internationalization of emerging market firms: Toward an integrated agency–resource dependence perspective. Journal of Business Research. 135. 391-407.
http://doi.org/10.1016/j.jbusres.2021.06.064
Noronha, E., D’Cruz, P., & Banday, M. U. L. (2020). Navigating embeddedness: experiences of Indian IT suppliers and employees in the Netherlands. Journal of Business Ethics, 164(1), 95-113.
https://doi.org/10.1007/s10551-018-4071-3
Noronha, E., & D'Cruz, P. (2020). The Indian IT industry: A global production network perspective (No. 134/2020). Working Paper.Hochschule für Wirtschaft und Recht Berlin, Institute for International Political Economy (IPE), Berlin
https://ideas.repec.org/p/zbw/ipewps/1342020.html
Singh H.K., & Verma S. (2020) Understanding the Challenges of Mandatory Telework Adoption and Its Effect on Employee Engagement. In: Sharma S.K., Dwivedi Y.K., Metri B., Rana N.P. (eds) Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation. TDIT 2020. IFIP Advances in Information and Communication Technology, vol 618. Springer, Cham.
https://doi.org/10.1007/978-3-030-64861-9_54
D’Cruz, P., & Noronha, E. (2019). Indian freelancers in the platform economy: Prospects and problems. In Globalization, labour market institutions, processes and policies in India (pp. 257-276). Palgrave Macmillan, Singapore. [CHAPTER]
https://doi.org/10.1007/978-981-13-7111-0_10
Farheen F., Makhecha U., & Varkkey B.(2019). The Socio-materiality of Technological Surveillance: Breaking the Vicious Circle. Academy of Management Proceedings. 2019 (1),
https://doi.org/10.5465/AMBPP.2019.11257abstract
Noronha, E., & D’Cruz, P. (2019). Organization advantage: Experience of telework in India. In Telework in the 21st Century. Edward Elgar Publishing. [CHAPTER]
D’Cruz, P. & Noronha, E. (2018). Target experiences of workplace bullying on online labour markets: Uncovering the nuances of resilience. Employee Relations, Vol. 40, No. 1, pp. 139-154.
https://doi.org/10.1108/ER-09-2016-0171
D’Cruz, P. & Noronha, E. (2018). Abuse on online labour markets: targets’ coping, power and control. Qualitative Research in Organizations and Management, Vol. 13, No. 1, pp. 53-78
https://doi.org/10.1108/QROM-10-2016-1426
Jha, J. K., & Varkkey, B. (2018). Are you a cistern or a channel? Exploring factors triggering knowledge-hiding behavior at the workplace: Evidence from the Indian R&D professionals. Journal of Knowledge Management. 22(4): 824-849.
https://doi.org/10.1108/jkm-02-2017-0048
Karna, A., Purkayastha, A., Sharma, S. & Bhadra, D. (2018). How Dynamic Capabilities Enhance Multinationality-Performance Relationship of Emerging Market Firms?. Academy of Management Proceedings. 2018. 16113.
https://doi.org/10.5465/AMBPP.2018.284
Noronha, E., & D’Cruz, P. (2018). Indian freelancers’ experiences of bullying on online labour markets: Insights into digital workplaces in the informal economy. In Indian Perspectives on Workplace Bullying:A decade of insights. (pp. 147-171). Springer, Singapore.
https://doi.org/10.1007/978-981-13-1017-1_6
Richardson, V.J., Sanchez, J.M., Setia, P., & Smith, R. (2018). Determinants and Consequences of Chief Information Officer Equity Incentives, International Journal of Accounting Information Systems (IJAIS) Vol. 31, 37-57.
https://doi.org/10.1016/j.accinf.2018.09.005
Noronha, E., & D’Cruz, P. (2017). New identities require new strategies: Union formation in the Indian IT/ITES sector. In Redefined Labour Spaces (pp. 181-207). Routledge India. [CHAPTER]
Purkayastha, A., Sharma, S., Karna, A. & Bhadra, D. (2017). Internationalization of Emerging Market Firms: A Dynamic Managerial Capability Perspective. Academy of Management Proceedings.
https://doi.org/10.5465/AMBPP.2017.10468abstract

Policy Briefs

Patient-Engaging Digital Services for Healthcare. January 2024. Faculty: Prof. Pankaj Setia

Student Research

Online Courses

Advanced Digital Transformation Part 1 (In English, on Coursera) by Prof. Pankaj Setia

Advanced Digital Transformation Part 2 (In English, on Coursera) by Prof. Pankaj Setia

Advanced Digital Transformation Part 3 (In English, on Coursera) by Prof. Pankaj Setia

Centre Activities

The Centre of Digital Transformation focuses on activities that enhance an understanding of the digital ecosystem and the impact of digital transformation and innovations.

It catalyzes leadership and it leverages its expertise in research and development of strategy, economics, information systems, and digital innovations.

Specifically, it pursues initiatives and partnerships in the social and public domains and promotes digital skill development, implementation for smart cities, and Swachh Bharat missions

Key activities include:

Talks and Discussion series

Focused on tapping the intelligence of eminent professionals, faculty, and social leaders, the talks and discussion series intends

to create and disseminate insightful video talks and discussions, and

to discuss issues related to the responsible use of advanced technologies, such as the Artificially Intelligent (AI) technologies

Debates/Workshops/Knowledge Roundup

The CDT invites media and industry leaders to participate in debates, workshops and knowledge roundups that take up contemporary topics shaping our work and world.

Research Conference on Digital Transformation

The Centre’s annual Digital Transformation Conference brings together leading academics from all over the world to present their research and discuss emerging issues. In addition, the CDT organizes smaller gatherings throughout the year.

Centre Chairpersons

Pankaj Setia

Professor of Information Systems and Strategy

Swanand Deodhar

Associate Professor of Information Systems

Members of the Centre

Promila Agarwal

Associate Professor
Human Resources Management

Rajesh Chandwani

Associate Professor
Human Resources Management

Swanand Deodhar

Associate Professor
Information Systems

Naman Desai

Professor
Finance and Accounting

Samrat Gupta

Associate Professor
Information Systems

Tarun Jain

Associate Professor
Economics

Amit Karna

Professor
Strategy

Vaibhavi Kulkarni

Associate Professor
Communication

Hyokjin Kwak

Professor
Marketing

Adrija Majumdar

Assistant Professor
Information Systems

Aditya Christopher Moses

Assistant Professor
Human Resources Management

Sundaravalli Narayanaswami

Associate Professor
Public Systems Group

Ernesto Noronha

Professor
Organisational Behaviour

Pankaj Setia

Professor
Information Systems

Rajat Sharma

Associate Professor
Marketing

Sunil Sharma

Professor
Strategy

Chitra Singla

Associate Professor
Strategy

Biju Varkkey

Assistant Professor
Human Resources Management

Vidya Vemireddy

Assistant Professor
Centre for Management in Agriculture

Sanjay Verma

Associate Professor
Information Systems

Neha Tripathi

Assistant Professor
Human Resources Management

Advisory Committee

Prof. Pankaj Setia

(Founding chair) The IIMA Chair Professor and Professor of Information Systems and Strategy

Mr. Aditya Bhasin

(Co-chair) Chief Technology and Information Officer, Bank of America

Prof Bharat Bhasker

Director, Indian Institute of Management Ahmedabad (IIMA)

Madhuri Deshpande

SVP, Global Business Services Executive, Bank of America

Prof. Debjit Roy

The IIMA Chair Professor and Professor of Operations and Decision Sciences

Prof. Ramayya Krishnan

Dean, Heinz College of Information Systems and Public Policy, Carnegie Mellon University

Council on Responsible Digital Transformation

Dr. Ritu Agarwal

William Polk Carey Distinguished Professor
Co-Director, Center for Digital Health and Artificial Intelligence (CDHAI)
Carey Business School, John Hopkins University

Debjani Ghosh

President of NASSCOM

Rajesh Gopinathan

ex-CEO & MD, Tata Consultancy Services

Nandan Nilekani

Co-founder & Non-Executive Chairman, Infosys

Aditya Puri

Senior Advisor, The Carlyle Group

Dr. Vallabh Sambamurthy

Albert O. Nicholas Dean of the Wisconsin School of Business of the University of Wisconsin–Madison

Annual Reports

Annual Report 2022-23

Annual Report 2021-22

Newsletters

CDT Newsletter Q2 2023-24

Events

View all

Mar 08

Launch of Report titled "Digital Technologies And Inclusion"

2024
11:00 AM

Feb 18

Launch of Report titled "Digital Retail Channels and Consumers: An Indian Perspective"

2024
11:00 AM

Feb 02

Responsible AI: Artifacts, Agents, and Agendas

2024
04:30 PM

Nov 21

Status Downgrade: The Impact of Losing Status on a User-generated Content Platform

2023
11:15 AM

Dec 16

International Conference on Digital Organizations (ICODO) Doctoral Workshop

2023
11:59 PM

Dec 17

International Conference on Digital Organizations 2023-24

2023
11:59 PM

Sep 27

Realizing value from business analytics platforms: The effects of managerial search and agility of resource allocation processes

2023
02:15 PM

Aug 02

How Do Online Reviews Enable Political Consumerism?

2023
04:30 PM

Feb 20

Recharging Retail: Estimating Consumer Demand Spillovers from Electric Vehicle Charging Station

2023
04:30 PM

Feb 23

Providing group medical consultation in virtual world while preserving privacy

2023
04:15 PM

Jan 19

Role of Social Media in Social Protest Cycles

2023
04:15 PM

Connect with Us

Centre for Digital Transformation

Connect

Advisory Committee

Prof. Pankaj Setia

(Founding chair) The IIMA Chair Professor and Professor of Information Systems, IIMA

Mr. Aditya Bhasin

(Co-chair) Chief Technology and Information Officer, Bank of America

Prof. Errol D'Souza

Director, Indian Institute of Management Ahmedabad (IIMA)

Madhuri Deshpande

SVP, Global Business Services Executive, Bank of America

Prof. Debjit Roy

The IIMA Chair Professor and Professor of Operations Management, IIMA

Prof. Ramayya Krishnan

Dean, Heinz College of Information Systems and Public Policy, Carnegie Mellon University

Name	Designation
Prof. Pankaj Setia	(Founding chair) The IIMA Chair Professor and Professor of Information Systems, IIMA
Mr. Aditya Bhasin	(Co-chair) Chief Technology and Information Officer, Bank of America
Prof. Errol D'Souza	Director, Indian Institute of Management Ahmedabad (IIMA)
Madhuri Deshpande	SVP, Global Business Services Executive, Bank of America
Prof. Debjit Roy	The IIMA Chair Professor and Professor of Operations Management, IIMA
Prof. Ramayya Krishnan	Dean, Heinz College of Information Systems and Public Policy, Carnegie Mellon University