Powered by IIM-Ahmedabad, next-generation artisans go places

19/09/2022

Powered by IIM-Ahmedabad, next-generation artisans go places

Times of India

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AHMEDABAD: About a decade ago, Champa Siju Magariya used to weave conventional handloom products like her ancestors did for generations and sell them, oblivious to market trends and needs. 

 

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