Academics

Programme Edge-BPGP

 

Capstone Project

Capstone projects represent the culmination of participants’ learning by applying advanced analytics, machine learning, and data-driven decision-making to real-world challenges. Each project is supervised by IIMA faculty and developed in collaboration with industry. The project addresses current public issues or emerging business problems, reflecting both academic rigor and practical impact. Participants from our business analytics diploma programme have tackled complex business problems across a wide array of functions such as finance, strategy, marketing, technology, public policy, operations, and even sports analytics. Projects from recent years are summarized below.

Geospatial Regression Modeling for Battery Swapping Stations

This project designed a framework for the State Renewable Energy Development Agency (CREDA) to boost EV adoption in Raipur by optimizing Battery Swapping Station (BSS) locations. Using transfer learning from Bengaluru’s EV market and validating in Delhi, geospatial regression and machine learning predicted high-utilization sites. Queueing Theory simulations further optimized station operations to minimize waiting times and maximize availability. The scalable, solar-powered BSS model addresses infrastructure gaps and supports rapid EV transition, providing a data-driven roadmap for CREDA to deploy charging infrastructure efficiently while reducing risk and enhancing customer adoption.

Evaluating Promotion Effectiveness in Retail

Focusing on apparel a well know Men’s apparel brand, this project measured the true impact of promotions using causal inference and regression. Analysis of two years of sales data revealed that “Buy One Get One” increased unit sales, while End of Season Sales eroded margins. Festival-day promotions pulled demand forward, but pre-festival campaigns (30–60 days) delivered better results. A prescriptive 2026 Promotional Calendar was created to optimize discount spend under fixed caps, shifting strategy from reactive discounting to structured, ROI-driven planning. The framework helps retailers improve profitability, reduce waste, and align promotions with proven consumer responsiveness.

Decoding EV Adoption in India

This project analyzed uneven EV adoption across states to identify key growth drivers for two-wheelers, three-wheelers, and four-wheelers. Using panel regression and machine learning on state-level penetration, charging infrastructure, and policy data, findings showed that OEM presence and infrastructure density drive four-wheeler adoption, while subsidies strongly influence two- and three-wheelers. Results highlight the need for targeted policy: subsidies for mass-market vehicles and infrastructure/manufacturing investment for four-wheelers. The study provides a data- backed framework for policymakers to allocate resources strategically, maximize public investment returns, and accelerate India’s EV targets for energy security and urban sustainability.

Health Insurance Claim Predictor

Developed for most popular private health Insurance provider, this project built a predictive analytics solution to forecast future health insurance claims. By identifying high-risk customers, the model supports proactive interventions such as targeted underwriting and health coaching, improving operational efficiency and reducing costs. Machine learning models showed promising accuracy, though challenges included data imbalance and limited lifestyle data. The predictive system helps shift insurers from reactive to proactive risk management, enabling better allocation of resources, superior customer engagement, and enhanced competitiveness through improved claim foresight and personalized strategies for mitigating risks.

Agentic Causal Reasoning in Airline Industry

This project tackled the limitations of Large Language Models in strategic decision- making due to their reliance on correlation rather than causation. A novel conversational AI agent was developed by integrating causal inference techniques with Retrieval- Augmented Generation (RAG). The system estimates causal impacts with validation and refutation checks, enabling airline leaders to assess interventions in pricing, route planning, and policy decisions. By bridging predictive and prescriptive analytics, the agent delivers transparent and actionable insights. The framework demonstrates how AI can evolve beyond correlation to true causal reasoning, supporting superior strategic outcomes in dynamic industries.

Event Study of Agricultural Commodity Prices

This study examined the price volatility of Indian agricultural commodities caused by natural and policy-driven shocks. Using event study methodology with panel regression, volatility analysis, and anomaly detection, the project analyzed daily data (2014–2025) for key crops like rice, wheat, pulses, and vegetables. Results quantified abnormal returns in response to specific events, isolating direct price impacts. The findings equip policymakers and market participants with evidence to design timely interventions, stabilize markets, and mitigate risks to farmers and consumers. By addressing volatility, the study contributes to improved food security and economic resilience.

Forecasting Exchange Rates with Machine Learning

This project focused on predicting USD/INR exchange rates to aid policymakers, investors, and corporations. A multi-domain dataset spanning three decades was created, combining economic indicators with sentiment data extracted from financial news using FinBERT. Classical time-series models (ARIMA, VAR) were compared with advanced ML (XGBoost, Random Forest) and Deep Learning (LSTM). Results showed ensemble ML models outperformed others, especially with sentiment integration, capturing nonlinear market dynamics. Key drivers included crude oil, Nifty, and forex reserves. The hybrid forecasting framework offers central banks early warning systems and supports corporate hedging and risk management strategies.

Predictive Modelling for FMCG Distribution

Addressing inefficiencies in FMCG distribution, this project developed predictive models to reduce cancellations, delays, and SLA violations. Logistic regression predicted high- risk orders likely to be canceled or returned, while LightGBM models forecast delivery times and stage-wise delays. By shifting from reactive to proactive decision-making, distributors gained visibility to allocate resources effectively and minimize working capital risks. The scalable framework enhances operational efficiency, reduces financial risk, and supports profitability in the competitive FMCG sector. The study demonstrates the power of analytics in transforming distribution systems into data-driven, resilient operations.

Auction Strategy for IPL Franchise

This project developed a data-driven optimization model for a most popular IPL franchise auction strategy. A Most Valuable Player (MVP) index was designed using player metrics like batting strike rate, bowling economy, and past performance. The index became the objective function in an Integer Linear Programming (ILP) model, which considered constraints such as squad size, budget cap (₹1 billion), overseas player limits, and role requirements. The optimized output suggested the most cost- effective squad composition to maximize team performance. This structured framework provides franchises a scientific approach to player acquisition, balancing budget constraints with competitive edge.

Power Grid Frequency Forecasting

With renewable energy growth creating instability in India’s power grid, this project developed predictive models to forecast short-term frequency deviations. Using the CRISP-DM methodology, multiple models including ARIMA, LSTM, GRU, and XGBoost were tested on 30-minute frequency predictions. GRU and XGBoost achieved the best accuracy in handling time dependencies and variability. The model enables generators to adjust production proactively, avoiding costly penalties under CERC regulations. It provides a decision-support tool to improve grid stability, optimize operations, and leverage market opportunities, strengthening resilience in India’s evolving energy landscape.

Loyalty Program Campaigns for a café giant

This project aimed to optimize a world-renowned café giant’s most popular rewards program by predicting customer responses to promotional offers. Using demographic and transactional data, machine learning models evaluated how factors like recency, frequency, and monetary value influence acceptance of discounts and “Buy One Get One” deals. Analysis revealed variations in response by customer segments, allowing for targeted personalization. The predictive framework improves ROI by reducing ineffective campaigns, lowering operational costs, and enhancing loyalty program efficiency. It ensures that the right offers reach the right customers, boosting engagement, repeat purchases, and long-term profitability for Starbucks.

Reproductive Health & Preschool Enrollment (NFHS-5)

Using NFHS-5 data, this study analyzed the pandemic’s impact on reproductive health and early childhood education in India. Contraceptive access declined significantly, especially in urban areas, as modern methods became less accessible. Logistic regression showed wealth and healthcare decision-making influenced urban contraceptive use. Regional analysis revealed higher women’s empowerment in southern states. Preschool enrollment for ages 2–4 dropped from 46.6% to 30.4%, disproportionately affecting wealthier, urban households reliant on private schools. Findings emphasize the need for targeted policy to restore family planning services and address growing disparities in early childhood education and gender empowerment.

Enhancing Airport Efficiency

This project tackled flight delays at European airports, especially London Heathrow, by optimizing runway use and resource allocation. A combinatorial optimization model using Gurobi reduced runway occupancy by 6.5 minutes per hour, enabling 5–6 more flights. A second sequential decision optimization framework predicted delays and adjusted resource allocation, such as ground staff scheduling. Together, the models improved on-time performance, minimized congestion, and boosted passenger satisfaction. The research demonstrates how advanced optimization and predictive analytics can provide a practical roadmap for airports to enhance operational efficiency, capacity utilization, and service reliability.

Restaurant Performance via Yelp Reviews

This project examined how online presence impacts restaurant success beyond food quality. Using Yelp data, it combined sentiment analysis of customer reviews with image feature extraction from restaurant photos. Analysis showed that higher-priced restaurants received stronger positive sentiments, particularly about ambiance, and that visual aesthetics like brightness and color contrast influenced ratings. By integrating text and image analytics, the study predicted restaurant longevity and performance more accurately. Findings provide restaurant owners actionable insights to align customer experience, service quality, and visual branding, improving competitiveness and long- term sustainability.

Stock Recommendations from Nifty 50

This project developed a multi-model stock recommendation system by integrating fundamental, technical, and sentiment analysis for post-COVID markets. Fundamental indicators assessed financial health, technical analysis captured price patterns, and sentiment models using NLP (BERT, VADER) gauged investor mood. The ensemble of models generated superior buy/sell signals compared to single-method approaches and consistently outperformed the Nifty 50 benchmark. Portfolio rebalancing strategies maintained diversification and adapted to market shifts. This comprehensive framework offers investors a powerful tool for navigating volatility with better-informed decisions and improved portfolio performance.

Demand Forecasting for Restaurant Chain

A southern Indian restaurant chain faced demand uncertainty due to frequent sell-outs and perishable items. This project used Survival Analysis to estimate “true demand” masked by stockouts and built forecasting models (SARIMAX, Prophet, Ensemble) integrating external variables like weather, festivals, and auspicious days. The improved forecasts reduced wastage and optimized production at the central kitchen. Accurate demand planning improved efficiency, reduced costs, and enhanced profitability across outlets. The solution demonstrates the importance of integrating contextual external factors into predictive models for more reliable demand forecasting in the food industry.

Personalized Driver Insurance Premiums

This project proposed a dynamic premium calculation model for usage-based insurance (UBI). Traditional models rely on static factors like age and mileage, but this framework incorporated real-time driving behavior, emphasizing fatigue and drowsiness as major accident risks. By integrating behavioral metrics and drowsiness detection systems, insurers can better assess risk and incentivize safer driving through tailored pricing. The approach improves accuracy in premium determination while promoting road safety. It provides insurers a competitive edge, reducing claims while rewarding safe drivers, and helps transform UBI into a more personalized and effective system.

Asset Pricing with Sentiment Analysis

This project enhanced factor-based investment strategies by combining macroeconomic indicators with investor sentiment. Using NLP to analyze sentiment from RBI monetary policy announcements, the study integrated these insights into multi-factor models on Nifty 100 stocks. Portfolios based on sentiment shifts and actual-versus-expected policy rate changes outperformed benchmarks in backtesting. The strategy demonstrates how investor psychology, when combined with fundamentals, can generate alpha and exploit market inefficiencies. It equips fund managers with a robust framework to improve investment returns and adapt to the growing role of sentiment in modern financial markets.

LinkSights – AI Content Personalization

Targeting social media influencers, especially on LinkedIn, this project developed an AI- powered content creation tool to optimize engagement. The system analyzes follower demographics, behavior, and engagement history, then generates tailored content. By leveraging advanced analytics, it identifies themes most likely to resonate with specific audiences. The tool provides influencers with a structured approach to content personalization, boosting engagement rates, reach, and follower loyalty. It helps transform inconsistent content performance into predictable outcomes, empowering influencers and marketers to refine their strategies and maximize the ROI of their social media campaigns.

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Action Learning Project

Action Learning Project (ALP) (6 Months with Industry Sponsor)

Description:

The Action Learning Project is a mandatory, six-month, industry-sponsored engagement where student teams collaborate with partner organizations to solve real-world business problems using advanced business analytics and AI techniques. Integrated into the company’s operational environment, the ALP allows students to apply data-driven methods—such as predictive modeling, machine learning, optimization, and data visualization—to address strategic or operational challenges. Working under the guidance of both faculty and industry mentors, students gain hands-on experience with live data, stakeholder collaboration, and organizational dynamics, delivering measurable business impact and actionable AI-powered solutions.

Objectives:

  • Tackle strategic or operational challenges using AI/analytics
  • Bridge the gap between academic learning and business execution
  • Build industry connections and gain practical experience

Key Deliverables:

  • Problem scoping document (with sponsor)
  • Data strategy and implementation roadmap
  • AI/analytics solution prototype
  • Final impact report and presentation to stakeholders

ALP projects could span over multiple verticals such as retail and e-commerce, Banking, Financial Services & Insurance (BFSI), Manufacturing and Supply Chain or Pharmaceuticals and Healthcare.

1. Retail & E-Commerce

Revenue Optimization through Dynamic Pricing Algorithms

In collaboration with an e-commerce partner, students could implement AI-based pricing strategies using demand forecasting, competitor scraping, and real-time inventory data. Leveraging reinforcement learning and time-series forecasting, they could design a pricing engine that dynamically adjusts prices to optimize revenue and margins. Business outcomes would be measured via KPIs such as conversion uplift, revenue per visitor, and cart abandonment rate.

2. Banking, Financial Services & Insurance (BFSI)

Fraud Detection Using AI and Behavioural Analytics

Partnering with a fintech firm, students could apply AI techniques — including anomaly detection, graph analytics, and supervised learning — on real-time transaction data to flag suspicious behavior. They could build a scalable fraud detection system integrated into the client’s existing infrastructure, using tools like Python, Apache Kafka, and cloud ML platforms. The project would balance false positives with operational efficiency, demonstrating clear cost savings and fraud mitigation impact.

3. Manufacturing & Supply Chain

Predictive Maintenance Using AI and Sensor Data

Students could partner with a manufacturing firm to build predictive maintenance models using IoT sensor data (vibration, temperature, runtime). By deploying machine learning and anomaly detection algorithms, they could predict equipment failures before they occur. The AI solution could integrate into the firm’s maintenance system and enable shift from reactive to predictive servicing, directly impacting operational uptime and maintenance costs.

4. Healthcare & Pharma

AI-Driven Site Selection for Clinical Trials

Working with a pharmaceutical sponsor, students could build an AI-based recommendation system for selecting optimal clinical trial sites. By analyzing structured and unstructured data—like past site performance, recruitment timelines, and investigator networks—they could use predictive modeling and

natural language processing (NLP) to enhance trial efficiency. The solution could support faster site onboarding and higher patient recruitment success rates, delivering direct business value in trial cost reduction.

Industry Connect

In addition to regular faculty, the programme features guest lectures and sessions led by industry experts, providing students with insights into current trends and practices in the AI and business analytics landscape. This blend of academic rigor and practical knowledge enhances the learning experience and prepares participants for real-world challenges. A list highlights the guest speakers across different domains in recent past.

Speaker Series (lecture series by Industry experts)

Panel Discussion on AI, Big Data and Cloud: Driving Competitive Advantage in Business Operations
Panellists
Senior Director & India Head, Advance Analytics Office, Western Digital
AVP–Analytics, Swiggy
SVP & Head of Data Science, Medi Assist

AI for Public Good: How India is using AI for Enhanced Citizen Services
Dean, Wadhwani Center for Government Digital Transformation

Data Fabric Evolution: From Databases to Cloud, Big Data Real-Time Analytics-A 20-Year Journey and Beyond
Senior Director of Data Engineering, Idexcel

Leveraging Advanced Business Analytics and AI to Drive Large-Scale Outcomes in Pharmaceuticals: Insights from Technology and Business Perspectives
Global Head of Data & Analytics, Dr. Reddy's Laboratories Ltd.

Transformative Power of AI and Data: Lessons for Managerial Success
Founder of Tarxya & Honorary Professor at Manchester University

Unveiling the Potential of GenAI for Business Transformation
Principal Director at Microsoft India

From Data-Rich to AI-First: The Inevitable Journeys of Modern Enterprises
Chief Data Scientist at Reliance Jio

Leveraging AI and Analytics for Early Diagnosis and Improved Patient Outcomes
Founder and Chief Executive Officer, Niramai

Data Science and Generative AI for E-commerce in India
SVP & Chief Data Analytics Officer for Flipkart group

Building Data-Driven Organizations: Challenges, Teams, and Culture for Success
Chief Data Officer at Yubi

Transformative Power of Data & AI in Modern Supply Chain
Product Team Lead at Proton

Generative AI: Transforming Banking and Beyond
Director, CIO Architecture & Head of AI & Gen AI COE at BNP Paribas ISPL

AI Automation: Business Transformation with Intelligent Systems
Senior Vice President of Data Science at Jasper Colin

Agentic AI: Design Patterns & Use Cases
Vice President, Applied AI/ML at JPMorgan Chase & Co.

Data and how it plays a key role in Analytics and Gen AI
Vice President - Head of Data and Global Analytics at Chubb

Data Analytics - What was, What is and What it will be
Chief Technology Officer, Head -Product Vision & Co-founder of Guardian MediSaaS

Organizational Transformation: The Journey to Data-Driven Decision Making
Senior Vice President, Adani Group

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