Phone:

+91-79-6632 4898

Email:

arindam@iima.ac.in

Website:

faculty.iima.ac.in/~arindam

Prof. Arindam Banerjee

Marketing

Educational Qualifications

  • Ph.D. (SUNY at Buffalo)
  • PGDM (IIM Lucknow)
  • B.E. (Delhi College of Engg.)

Academic Affiliation

  • Strategic Management Forum

 

Professional Affiliation

N.A.

 

Teaching

 

Marketing Analytics

Strategic Marketing (Simulation Based - MARKSTRAT)

Quantitative Models in Marketing (FPM)

Research Methodology (FPM)

Marketing Management

Area of Research :

  • His research interests are in the area of econometric modelling of customer response to marketing mix variables in the context of a retail environment, using both aggregated and individual level purchase data.

 

Current Research:

  • Economics of Consumer Information Search
  • Datamining of Customer response data in Financial Services
  • Marketing Analytics

Publications/Articles/Cases:

1. "Weaving Analytics for Effective Decision Making" SAGE India, August 2017,        ISBN:9789386446763  (BOOK)
 
SEE VIDEO ON THE BOOK:
https://www.youtube.com/watch?v=mI20K5NgzVw&feature=youtu.be
 
2. "Management Essentials: A recipe for Business Success", SAGE India, August 2013,
 ISBN: 9788132111030 (BOOK) 
 
3. "Marketing Analytics use in India: Resource and Productivity Gaps in an Emerging Economy", Business Expert Press, New York, 2016 (Monograph)
http://www.businessexpertpress.com/marketing-analytics-use-in-india-resource-and-productivity-gaps-in-an-emerging-economy/
 
Selected papers are Below:
 
 
 

Downloads

Topic NameFile Type
Analytics Adoption in India (Research)pdf
Analytics Potential (Perspective Paper)pdf
Perspectives on Business Acumenpdf
Outsourcing Value Addition (Perspective)pdf
Research paper on Information Search Process (Consumer Behaviour)pdf
Consumer Brand Choice Modeling (India Data) pdf

 

Consulting

 

Analytics Process / Capability Development in Organizations

Predictive Modeling (Machine Learning) Use in Marketing Applications

Customer Orientation

Awards & Honors

Year Awards & Honors
2008 / 2016 Dewang Mehta Award for "Best Marketing Management Faculty
2015-16 IIMA PGPX  "Best Teacher Award"
2017 Among Top 10 Prominent Analytics Academicians in India (Analytics India Magazine)

 

Staging Enabled