Phone:

+91-79-6632 4862

Email:

akjaiswal@iima.ac.in

Website:

faculty.iima.ac.in/~akjaiswal

Anand Kumar Jaiswal

Marketing 

Educational Qualifications

Fellow (XLRI Jamshedpur), Specialization in Marketing

Academic Affiliation

  • October 2005-current: Marketing Area, Indian Institute of Management Ahmedabad
  • Doctoral Candidate, Fellow Programme in Management, XLRI Jamshedpur. June 2001-October 2005.


Currently

  • Associate Professor of Marketing at Indian Institute of Management, Ahmedabad,
  • Chairperson - Marketing Area, Indian Institute of Management, Ahmedabad,

 

Professional Affiliation

  • Worked with AMUL, Anand, Gujrat, 1998-1999. 
    Functions - Quality assurance and operations

 

Teaching

 

MBA and other programmes

  •     Marketing Management,
  •     Marketing Research,
  •     Business Rsearch Methods
  •     Business Strategies for the bottom of the pyramid (BOP),


Doctoral Programmes

  •     Structural equation modeling (SEM)
  •     Reading Seminar in Marketing Management
  •     Behavioural Sciences And Applications In Marketing
  •     Seminar on the Bottom of the Pyramid (BOP)
     

Area of Research

  • Bottom of the pyramid (BOP) Markets
  • Business-to-consumer e-commerce
  • Services management
  • Healthcare Management and Innovation in healthcare
  • Relationship between service quality, behavioural intentions and firms' performance
  • Consumer evaluations of brand extension

 

Publications/ Articles/ Cases

Research Papers

  • Jaiswal, Anand K., Niraj, R., Park, C. H., and Agarwal, M. K. (2018). The effect of relationship and transactional characteristics on customer retention in emerging online markets. Journal of Business Research, 92, 25-35.
  • Sharma, Garima and Jaiswal, Anand K. (2018). Unsustainability of sustainability: Cognitive frames and tensions in bottom of the pyramid projects. Journal of Business Ethics, 148 (2), 291-307.
  • Černauskas, V., Angeli, F., Jaiswal, Anand K., and Pavlova, M. (2018). Underlying determinants of health provider choice in urban slums: results from a discrete choice experiment in Ahmedabad, India. BMC Health Services Research, 18(1), 473.
  • Jaiswal, Anand K and Lemmink, Jos G.A.M (2017). Investigating a Comparative Evaluation Approach in Explaining Loyalty, Marketing Intelligence & Planning, 35 (7), 937-954.
  • Angeli, Federica and Jaiswal, Anand K. (2016). "Business Model Innovation for Inclusive Healthcare Delivery at the Bottom of the Pyramid," Organization & Environment, 29(4), 486-507. [Download]
  • Angeli, Federica and Jaiswal, Anand K. (2015). "Competitive Dynamics between MNCs and Domestic Companies at the BoP: An Institutional Perspective," Long Range Planning, 48 (3), 182-199.
  • Jaiswal, Anand K. and Gupta, Shruti (2015). "The Influence of Marketing on Consumption Behavior at the Bottom of the Pyramid," Journal of Consumer Marketing, 32 (2), 113-124.
  • Pandey, Neeraj and Jaiswal, Anand K.  (2014). "Change Management: A Case of State Power Utility in India," Asian Case Research Journal, 18 (1), 61-80.
  • Anand K. Jaiswal and Rakesh Niraj (2011). "Examining Mediating Role of Attitudinal Loyalty and Nonlinear Effects in Satisfaction-Behavioral Intentions Relationship," Journal of Services Marketing, 25, 3 (2011), 165-175.
  • Anand K. Jaiswal, Rakesh Niraj and P. Venugopal (2010). "Context-General and Context-Specific Determinants of Online Satisfaction and Loyalty for Commerce and Content Sites," Journal of Interactive Marketing, 24 (3) 222-238.
  • Anand K. Jaiswal, A. Shrivastava and D. Kothari (2009). "Dettol: Managing Brand Extensions," Asian Case Research Journal, Vol. 13, No. 1, 105–143. [This is among the Top 20 Most Read publications of Asian Case Research Journal, as on Aug 2014]
  • Anand K. Jaiswal (2008). "The Fortune at the Bottom or the Middle of the Pyramid?" Innovations, Winter, 3 (1), 85-100. [This is among the Top 20 Most Cited Papers of Innovations, as on Aug 2014]. Innovations is an MIT Press journal, co-hosted at the Kennedy School of Government, Harvard University (Belfer Center for Science and International Affairs); the School of Public Policy, George Mason University; and the Massachusetts Institute of Technology (Legatum Center for Development and Entrepreneurship).
  • Anand K. Jaiswal (2008). "Customer Satisfaction and Service Quality Measurement in Indian Call Centres," Managing Service Quality, Vol. 18, No. 4, 405-416.
  • Anand K. Jaiswal and P. Venugopal (2008). "CavinKare Private Limited: Serving Low Income Consumers," Asian Case Research Journal, Vol. 12, No. 1, 1-28.  [This is among the Top 20 Most Cited publications of Asian Case Research Journal, as on Aug 2014]
  • Anand K. Jaiswal (2003). "WTO Agreement on SPS: Strategic Implications," Economic & Political Weekly (EPW), Vol. XXXVIII, No. 45, 4737-4742.
  • Anand K. Jaiswal, S. Sarin and S. K. Patro (2003). "Barista: Brewing a Coffee Revolution in India – A Case Study," Decision, Vol. 30, No. 2, 177-198.
  • Anand K. Jaiswal and S. K. Patro (2003). "Consumer Evaluations of Brand Extensions: Evidence from India," Journal of Academy of Business and Economics, Vol. 1 (2), 170-178. 
  • Anand K. Jaiswal (2004). "EXQUAL: A Multiple Item Scale for Measuring Experiential Quality," Drishtant, PRiSM Indian Institute of Management Lucknow Journal of Marketing, Vol. II, 50-58.
  • Anand K. Jaiswal (2000). "Food Processing: A Challenge to Transform Inefficiencies into Opportunities," Indian Food Industry, Vol. 19, No.6, November-December, 385-390.


Conference Papers

  • Angeli, Federica and Jaiswal, Anand K. (2015). "Business Model Innovation for Inclusive Healthcare Delivery at the Bottom of the Pyramid, GSOM Emerging Markets Conference: Business and Government Perspectives St. Petersburg, Russia, 15-17 October.
  • Federica Angeli and Anand K. Jaiswal (2014). "Business Model Innovation for Inclusive Healthcare" Second International Conference on Inclusive Innovation and Innovative Management, Valaya Alongkorn Rajabhat University (VRU), Pathumthani, Thailand, December 11-12.
  • Federica Angeli and Anand K. Jaiswal (2014). "Why Do Local Companies Outperform MNCs in Inclusive Markets? An Institutional Perspective," Fifth Subsistence Marketplaces Conference, University of Illinois at Urbana Champaign, Illinois, US, June 13 - 15.
  • Federica Angeli and Anand K. Jaiswal  (2012). Competitive Dynamics between MNCs and Domestic Companies at the BoP: An Institutional Perspective, Academy of Management 2012 Meeting, Boston, Aug 03-07.
  • Sharma, Garima, Jaiswal, Anand K. and Singh, Jagdip (2011). "Paradoxical Tensions and Unique Opportunities of Hybrid Business Models: A Framework and an Illustrative Case Study," Academy of Management 2011 Meeting, San Antonio, Aug 12-16.
  • Manoj Agarwal, Guido Berens and Anand K. Jaiswal (2011). "CSR and BOP Marketing: Are they Two Sides of the Same Coin?", 4th IIMA Conference on Marketing in Emerging Economies, Indian Institute of Management, Ahmedabad, January 5-7.
  • Shruti Gupta and Anand K. Jaiswal (2011). "Marketing to the Bottom of the Pyramid: Service or Disservice?", 4th IIMA Conference on Marketing in Emerging Economies, Indian Institute of Management, Ahmedabad, January 5-7.
  • Federica Angeli and Anand K. Jaiswal (2010). "Why Do Local Companies Outperform MNCs in Inclusive Markets? An Institutional Perspective", Strategic Management Forum conferece, Indian Institute of Management, Ahmedabad, December 15-17.
  • Anand K. Jaiswal and Rakesh Niraj. (2010). "Does Attitudinal Loyalty Mediate the Relationship between Satisfaction and Behavioral Intentions? An Empirical Examination," INFORMS Marketing Science Conference, Faculty of Management, Economics and Social Sciences, University of Cologne, Germany, June 17-19.
  • Shruti Gupta and Anand K. Jaiswal (2009). "Does ‘Bottom Of Pyramid' Marketing Trigger Compulsive Buying – An Exploratory Investigation," International Base of the Pyramid Conference, Gordon Institute of Business Science, Johannesburg, November 15-17.
  • Anand K. Jaiswal and Rakesh Niraj (2008). "Examining Nonlinearity in Satisfaction-Loyalty-Behavioral Intentions Relationships," American Marketing Association 2008 Summer Educators' Conference, August 8-11, San Diego.
  • Rakesh Niraj, Anand K. Jaiswal and Piyush K. Sinha (2008). "Understanding the Service-Profit Chain Using Individual Level Data for an Online Retailer," Consumer Satisfaction, Dissatisfaction and Complaining Behavior Conference, June 23-27, Las Vegas.
  • Anand K. Jaiswal, Rakesh Niraj and P. Venugopal (2007). "On the Similarities of Online Customer Satisfaction and Loyalty Models in Disparate Contexts," INFORMS Marketing Science Conference, Lee Kong Chian School of Business of Singapore Management University, Singapore, June 28-30.
  • Anand K. Jaiswal and P. Venugopal (2007). "Antecedents and Consequences of Customer Satisfaction with Content Sites," Second IIMA Conference on Research in Marketing. Indian Institute of Management Ahmedabad, January 3-5. 
  • Anand K. Jaiswal and Prithwiraj Nath (2005). "Measuring E-Satisfaction: A Structural Modeling Approach", "International Conference on Marketing Paradigms for Emerging Economies, Indian Institute of Management, Ahmedabad, January 12-13. 
  • Anand K. Jaiswal, P. Venugopal and S. Ottar Olsen (2004). "Modeling the Relationship between Service Quality, Satisfaction & Value: A Relative Attitudinal Approach", INFORMS Marketing Science Conference, Rotterdam, Netherlands, June 24-26.
  • Anand K. Jaiswal and Prithwiraj Nath (2004). "Antecedents and Consequences of Customer e-Satisfaction", INFORMS Marketing Science Conference, Rotterdam, Netherlands, June 24-26.
  • Anand K. Jaiswal (2004). "Service Quality and Customer Satisfaction Measurement in Call Centres: An Assessment in Indian Context" Second AIMS International Conference on Management (AIMSiCOM-II), Indian Institute of Management Calcutta, December 28-31.
  • Anand K. Jaiswal, Dipika Shukla and P. Venugopal (2004). "Kinley – Emerging Leader in the Bottled Water Industry, Second AIMS International Conference on Management (AIMSiCOM-II), Indian Institute of Management Calcutta, December 28-31.
  • Anand K. Jaiswal and S. K. Patro (2003). "Consumer Evaluations of Brand Extensions: Evidence from India," IABE-2003 Annual Conference, International Academy of Business and Economics, Las Vegas, US, October 19-22.
  • Anand K. Jaiswal, R. Singh and S. K. Patro (2003). "Barista: Brewing a Coffee Revolution in India," 6th International Convention of the Strategic Management Forum, XLRI Jamshedpur, April 24-26.
  • Anand K. Jaiswal (2002). "WTO Agreement on Sanitary and Phytosanitary Measures (SPS): Strategic Implications for Indian Food Trade" Doctoral Symposium COSMAR 2002, Indian Institute of Science, Bangalore, September 19-21

 

Cases

  • Discovery IQ by GE: Launching Super Value PET/CT Scanner
  • Jaiswal, Anand K and Varun Sunku (2016). ABC Films: Marketing Research on Product Placement (A), (B) and (C)
  • GE in India: Changing Healthcare
  • Aava Natural Mineral Water (A) and (B)
  • Cerenity Sanitizer: Marketing Research for New Product Launch (A) and (B)
  • Prayas by Sanofi-Aventis in India: Making Healthcare Accessible to the Bottom of the Pyramid [This case was runner-up in the EFMD Case Writing Competition in Indian Management Issues and Opportunities category and also received a special 'Highly Commended' mention in 2013].
  • Radio Mirchi: Marketing Strategy for Kolkata Entry
  • Radio Mirchi: Redesigning Product for the Banglore Market [This case won the best case award in the EFMD Case Writing Competition in the Indian Management Issues and Opportunities category in 2011]
  • CavinKare Private Limited: Serving Low Income Consumers
  • CavinKare Private Limited (A): Challenges of Sustaining Growth and Expanding Business
  • CavinKare Private Limited (B): Entry into Soaps and Detergents Market
  • Dettol: Managing Brand Extensions [This is among the Top 20 Most Read publications of Asian Case Research Journal, as on Aug 2014]
  • Dettol: Marketing Research for Understanding Consumer Evaluations of Brand Extensions
  • Barista Coffee Company Limited
  • Parle Bisleri at Crossroads
  • SEWA Trade Facilitation Centre: Designing Roadmap for Business Expansion
  • RUDI Rural Distribution Network of SEWA
  • Uttar Pradesh State Electricity Board: Managing Transitions

For accessing these cases,  please visit IIMA's website IIMA CASES (cases.iima.ac.in). 

Consulting

Research/consulting projects

  •     General Electric,
  •     Novo Nordisk,
  •     Novo Nordisk Region International Operations
  •     Sanofi Aventis,
  •     Oerlikon Textile India Private Limited,
  •     Institute of Design, Illinois Institute of Technology Chicago,
  •     UNICEF & Jharkhand Government,
  •     Research International, etc.


Executive training /development programmes

  •     PepsiCo,
  •     Cummins India Limited,
  •     Novartis,
  •     Indian Oil Corporation Limited (IOCL),
  •     Larsen & Toubro Limited (L&T),
  •     Life Insurance Company (LIC),
  •     Gorkha Breweries,
  •     Hindustan Aeronautics Limited (HAL).


Open Enrollment Programmes

  •     Advanced Data Analysis for Marketing Decisions
  •     Advanced Analytics for Management
  •     Business to Business (B2B) Marketing
  •     Agricultural Input Marketing
  •     International Business
  •     3TP: Emerging Leaders Programme

Awards & Honors

Year Awards & Honors  
2018 Best Paper Award in Business Studies for the paper "Investigating the Determinants of Patients' Choice between Private and Public Hospitals among BOP Consumers" (co-authored with Federica Angeli and Shila Teresa Ishwardat), 4th International Conference on Theory & Practice , Adelaide, South Australia, 9th –10th February  
2014 Awarded Certificate of Excellence in Reviewing by Journal of Interactive Marketing in recognition of an outstanding contribution to the quality of the journal  
2013 Runner-up in the EFMD Case Writing Competition in Indian Management Issues and Opportunities category and also received a special 'Highly Commended' mention  
2012 Skolkovo Best Paper Finalist award for the paper "Competitive Dynamics between MNCs and Domestic Companies at the BoP: An Institutional Perspective" (co-authored with Federica Angeli) International Management Division, Annual Meeting of the Academy of Management, Bosto  
2012 Nominated for the Gustavson School of Business Award for the ‘Best Qualitative Paper in International Business' for the paper "Competitive Dynamics between MNCs and Domestic Companies at the BoP: An Institutional Perspective" (co-authored with Federica Angeli) International Management Division, Annual Meeting of the Academy of Management, Boston  
2011 Distinguished young professor award for excellence in research at Indian Institute of Management Ahmedabad  
2011 Best case award in the EFMD Case Writing Competition in the Indian Management Issues and Opportunities category  
2011 Selected for the First Biennial Sheth Emerging Scholars Faculty Consortium at Reims, France  
2005 First prize and an award for "Excellence in Management Writing" for the paper "A Structural Model of Determinants of Online Customer Satisfaction" at IBS Kolkata and Telegraph Strategy Summit 2005, held at Hyatt Regency, Kolkata, February 16  
2004 Best paper award for the paper "A Structural Model of Determinants of Customer Satisfaction in Business-to-Consumer E-Commerce" in the doctoral student competition at Second AIMS International Conference on Management, held at Indian Institute of Management Calcutta during December 28-31  
2004 Second best paper award for the paper "EXQUAL: A Multiple Item Scale for Measuring Experiential Quality", published in DRISHTANT, Prism - Indian Institute of Management, Lucknow Journal of Marketing, January  
2004 Marketing Science Doctoral Consortium Fellow, June, Rotterdam, Netherlands  
2003 Best paper in marketing award for the paper "Consumer Evaluations of Brand extension: Testing, Generalizing and Extending Aaker and Keller's Model in Indian context" at Doctoral Symposium COSMAR, September 20-21, Indian Institute of Science, Bangalore.  

 

Thoughts

 

  • Prof Jaiswal's work in the bottom of the pyramid (BOP) has attracted attention of academicians and practitioners in India and abroad. His first paper providing a different perspective on the bottom of the pyramid has been published in the Innovation, a prestigious journal from MIT press. This paper and its working paper together have more than 110 citations as per the Google Scholar (as on Sep 2017).

 

  • He published another paper in the Journal of Business Ethics [Financial Times (FT) 50 journal]. This paper examines the sustainability of bottom of the pyramid projects.

 

  • His another paper examining the competitive dynamics between MNCs and domestic companies at the bottom of the pyramid markets has been published in Long Range Planning.

 

  • His other papers in the area of the BOP were published in journals such as Organization & Environment and Journal of Consumer Marketing.

 

  • He has conducted programme on the bottom of the pyramid for several organisations such as Sanofi-Aventis, Novo Nordisk, Novo Nordisk Region International Operations and General Electric.

 

  • He has written award winning / high impact cases in the area of the BOP on organisations such as General Electric (GE), Sanofi-Aventis, CavinKare and SEWA.

 

 

Staging Enabled