P.G.D.M. (IIMA), Fellow (IIMA).
Specialization in the field of product promotion and distribution management, strategic marketing and quantitative models in marketing.
|Taught at IIMA, India; IPMI, Jakarta, Indonesia; and Tribhuvan University, Kathmandu, Nepal.|
Consultant to several organizations in private and public sector as well as international.
Current research interests are in the area of strategic marketing, international marketing and management pedagogy.
Publications include (Co-author):
Marketing Management Cases and Concepts, (Mc Millan of India) several articles/ papers on media planning, advertising, and case method; and large number of cases mostly on Indian organizations and some on Indonesian organizations.
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