The Centre for Digital Transformation does cutting-edge research studying organizational dynamics related to the development, strategy, and leadership of digital innovations. Using various conceptual frameworks that integrate theories and developments in strategy, economics, information systems, and other business disciplines, the centre examines digital transformation, emphasizing a focus on:
- Role of Artificially intelligent (AI) technologies in organizational and societal transformation
- Digital processes, products, platforms, and services
- Digital channels for retail
- Building online marketplaces and IT-enabled disintermediation
- Digitally enabled customer participation for co-creation and co-innovation
- Digital business strategy
- Digital value chain innovations
- Digitally engendered network effects
- Digital architectures and governance models
- Leadership in digital social networks
- Business analytics
- Human emotions and sentiments in the digitized world
- Digitization and transformation of work
- Effects of digitization on jobs, incomes, and wages
- Neuroscientific dynamics underlying customer interactions with technology