Ph.D. (New York University), M.A. (Indian Statistical Institute, Delhi Center)
Pritha is an economist by training and currently an Associate Professor at IIMA. Before joining IIMA, Pritha was working as faculty at the Business School of the Instituto Tecnológico Autónomo de México (ITAM) in Mexico City, Mexico. Her areas of interest in research include Networks, Game Theory and Gender. Her policy experience has included a project on price predation in the Indian e-commerce sector under Niti Ayog and a project on sexual harassment of low wage workers under the National Human Rights Commission.
Her work with networks has had both a game theoretic focus as well as an empirical focus. She is one of the co-organizers of the Network Science conference at the IIMA. Her other game theoretic work has looked at conflict and terrorism. Her work on gender has focused on sexual harassment and bias. The work on gender spans theoretical, empirical and experimental work.
She fluently speaks Hindi, Bengali, English and Spanish.
Akshaya is an Assistant Professor of Marketing at IIMA. Akshaya is interested in marketing research with public policy implications. One of the themes of her research is understanding how parents navigate the marketplace making effective choices for the children. Akshaya is also interested in understanding how sensory experiences affects one's consumption behaviour.
Akshaya is also beginning to work on gender related topics. Currently, she is working on a project on sexual harassment of low wage workers for the National Human Rights Commission. She uses experiments, ethnographic and survey methods to answer her research questions.