Marketing Faculty Articles on Covid-19 - IIMA

Marketing Faculty Articles on Covid-19

Anand Kumar Jaiswal:

"Crisis is an opportunity for brands to differentiate", TPCI.in

Anuj Kapoor:

"Marketing post COVID-19: Have you developed your recovery strategy yet?", TPCI.in

Arindam Banerjee:

Covid-19: Rejig product offerings for the "Brave New World"

Arvind Sahay:

"How gold holdings can ease credit flows" (with Sudheesh Nambiath), Business Standard
"Covid-19 pandemic may shake the US' economic primacy" (with Sudheesh Nambiath), Hindu BusinessLine

Akshaya Vijayalakshmi:

"Covid begets change: Will this temporary lockdown morph the consumer?" (with Nirajana Mishra), Forbes India
"India's Covid-19 lockdown has made a national policy on domestic workers more urgent than ever" (with Pritha Dev), Scroll.in
"No lockdown for abuse" (with Pritha Dev), The Hindu
"Should you lead or defend?: Messaging in the time of coronavirus", Brand Equity, Economic Times

Rama Bijapurkar:

"Experts Explain: Loss of income; ground-up assessment of recovery support to households" (with Rajesh Shukla), The Indian Express

Sourav Borah:

"COVID-19: Cutting down on your marketing budgets can be lethal", TPCI.in
"Salesforce Management: Tangible Solutions to Face an Invisible Enemy" (with Aditya Christopher Moses), BW people

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