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Marketing Faculty Articles on Covid-19
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Marketing Faculty Articles on Covid-19
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Marketing Faculty Articles on Covid-19
Anand Kumar Jaiswal:
"Crisis is an opportunity for brands to differentiate"
, TPCI.in
Anuj Kapoor:
"Marketing post COVID-19: Have you developed your recovery strategy yet?"
, TPCI.in
Arindam Banerjee:
Covid-19: Rejig product offerings for the "Brave New World"
Arvind Sahay:
"How gold holdings can ease credit flows"
(with Sudheesh Nambiath), Business Standard
"Covid-19 pandemic may shake the US' economic primacy"
(with Sudheesh Nambiath), Hindu BusinessLine
Akshaya Vijayalakshmi:
"Covid begets change: Will this temporary lockdown morph the consumer?"
(with Nirajana Mishra), Forbes India
"India's Covid-19 lockdown has made a national policy on domestic workers more urgent than ever"
(with Pritha Dev), Scroll.in
"No lockdown for abuse"
(with Pritha Dev), The Hindu
"Should you lead or defend?: Messaging in the time of coronavirus"
, Brand Equity, Economic Times
Rama Bijapurkar:
"Experts Explain: Loss of income; ground-up assessment of recovery support to households"
(with Rajesh Shukla), The Indian Express
Sourav Borah:
"COVID-19: Cutting down on your marketing budgets can be lethal"
, TPCI.in
"Salesforce Management: Tangible Solutions to Face an Invisible Enemy"
(with Aditya Christopher Moses), BW people
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