Sukriti Sekhri


I am a Doctoral Candidate in the area of Marketing at Indian Institute of Management Ahmedabad. My current research focus is to examine how language in Marketing and Advertising impacts consumer behaviour. I am also interested in the domains of judgment and decision making, and neuro-consumer behaviour.

I primarily work with experimental methods to investigate how consumers make decisions and to examine their underlying psychological mechanisms. I am also trained in qualitative methodology, particularly in-depth interviews. 


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Academic Degrees/Education

Ph.D. Programme in Management, Marketing, IIMA

Master of Commerce (M.Com.), Marketing, Department of Commerce, Delhi School of Economics, University of Delhi, 2017

Bachelor of Commerce, Honours (B.Com. Hons.), Shri Ram College of Commerce, University of Delhi, 2015

AISSCE (Commerce), Class XII, Sardar Patel Vidyalaya, New Delhi

AISSE, Class X, Sardar Patel Vidyalaya, New Delhi - (CGPA 10/10)

Research Interests

  • Consumer Psychology
  • Judgment and Decision Making
  • Linguistics and Marketing
  • Neuro-Consumer Behaviour