Sukriti Sekhri

I am a Doctoral Candidate in the area of Marketing at Indian Institute of Management Ahmedabad. My current research focus is to examine how language in Marketing and Advertising impacts consumer behaviour. I am also interested in the domains of judgment and decision making, and neuro-consumer behaviour.
 

I primarily work with experimental methods to investigate how consumers make decisions and to examine their underlying psychological mechanisms. I am also trained in qualitative methodology, particularly in-depth interviews.