Shehzala

Biography

A third year Ph.D. student of Marketing at the Indian Institute of Management, Ahmedabad. Ongoing research themes include consumer behaviour at the bottom/base of the pyramid, consumer wellbeing, and psycho-social antecedents to consumer decision making. 

Contact

Email : phd18shehzala@iima.ac.in

Area

Marketing

Academic Degrees/Education

Ph.D. Programme in Management, Marketing, IIMA

Research Interests

  • Consumer Behaviour and Psychology- self, identity, personality
  • Consumer welfare and buying behaviour at the Bottom of the Pyramid
IIMA