Rupali Singh


I am looking at how the food product characteristics, the consumer's global-local identity, consumer ethnocentrism and perceived brand globalness and perceived brand localness of a food brand influences the global versus local brand preference formation in food products.


Email :


Centre for Management in Agriculture

Academic Degrees/Education

Ph.D. Programme in Management, Centre For Management in Agriculture, IIMA

Post-Graduate Diploma in Management, Agribusiness Management, National Institute of Agricultural Extension Management, 2008-2010

Bachelor of Science, Agriculture, Banaras Hindu University, 2004-2008

Research Interests

  • Agricultural Prices
  • Asymmetric Price Transmission
  • Food value chains
  • Brand Preference
  • Global brands
  • Local brands