I am looking at how the food product characteristics, the consumer's global-local identity, consumer ethnocentrism and perceived brand globalness and perceived brand localness of a food brand influences the global versus local brand preference formation in food products.
Centre for Management in Agriculture
Ph.D. Programme in Management, Centre For Management in Agriculture, IIMA
Post-Graduate Diploma in Management, Agribusiness Management, National Institute of Agricultural Extension Management, 2008-2010
Bachelor of Science, Agriculture, Banaras Hindu University, 2004-2008