Faculty & Research

Naveen Amblee


Primary Area : Marketing

Secondary Area : Ravi J. Matthai Centre For Educational Innovation


Email : naveena@iima.ac.in

Phone : +91-79-7152 4932

Secretary : Archana Premkumar

Phone : +91-79-7152 7976

Website : Personal Website


Phd International Management, University of Hawaii at Manoa

MSc Higher Education, University of Oxford (Lady Margaret Hall)

MBA International Business, Temple University

BSc Computer Science (Minor in Economics), University of Saskatchewan

Research Area

Higher Education

Management Education

Digital Marketing

Electronic Word-of-Mouth

Current Research:

MBA Curriculum


Academic Experience

Associate Professor, Indian Institute of Management Ahmedabad

Associate Professor, IIM Kozhikode

Associate Professor, IIM Trichy

Associate Professor, KAIST


Amblee, Naveen.., & Dhayanithy, D. (2018). How Faculty Members Develop Views on Internationalization: The Case of a Top-Ranked Indian Business School. Research in Comparative and International Education, 13(3), 397-417.

Amblee, Naveen., Ullah, R., & Kim, W. (2017). Do product reviews really reduce search costs?. Journal of Organizational Computing and Electronic Commerce, 27(3), 199-217

Amblee, Naveen. (2016). The impact of eWOM density on sales of travel insurance. Annals of Tourism Research, 56, 137-140.

Ullah, Rahat, Naveen Amblee, Wonjoon Kim, and Hyunjong Lee. "From valence to emotions: Exploring the distribution of emotions in online product reviews." Decision Support Systems 81 (2016): 41-53.

Amblee, Naveen. (2015). The impact of cleanliness on customer perceptions of security in hostels: A WOM-based approach. International Journal of Hospitality Management, 49, 37-39.

Yang, J., Kim, W., Amblee, Naveen., & Jeong, J. (2012). The heterogeneous effect of WOM on product sales: why the effect of WOM valence is mixed?. European Journal of Marketing, 46(11/12), 1523-1538

Amblee, Naveen., & Bui, T. (2011). Harnessing the influence of social proof in online shopping: The effect of electronic word of mouth on sales of digital microproducts. International Journal of Electronic Commerce, 16(2), 91-114.

Amblee, Naveen., & Bui, T. (2008). Can brand reputation improve the odds of being reviewed on-line?. International Journal of Electronic Commerce, 12(3), 11-28

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