Faculty & Research

Anuj Kapoor


Anuj Kapoor is an Assistant Professor of Quantitative Marketing at IIM Ahmedabad. His research interests are in the economics of digitization, artificial intelligence, privacy, and digital platforms. His research focuses on understanding how big data and artificial intelligence shape consumer welfare and digital markets. He uses a quasi- and actual experimental variation to explore how different types of human behavior in varying contexts affect algorithms. He works closely with firms to suggest to them more ways to become data-driven. He has ongoing collaborations with various tech start-ups in India in the digital media and health tech space. Anuj received his Ph.D. in Business Administration (Quantitative Marketing and Economics) from the David Eccles School of Business at the University of Utah. After his doctoral studies, he worked in the data science space in San Diego, USA. At IIMA, he teaches electives on Artificial Intelligence and Marketing and Privacy Paradox: Data, Artificial Intelligence, and Digital Platforms


Primary Area : Marketing


Email : anujk@iima.ac.in

Phone : +91-79-7152 4937

Office : Forum Tower - Room no.605

Secretary : Vanitha Mudaliar

Phone : +91-79-7152 7912

Website : Personal Website


Artificial Intelligence and Marketing

Privacy Paradox: Artificial Intelligence and Digital Platforms

Monetizing AI and Technology

Product Growth Hacking

Building Inclusive Products and Platforms

Research Area

Digital Platforms, Digital Advertising, Data Driven Experimentation