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Behavioral Science in Marketing

13/10/2022

Behavioral Science in Marketing

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The NSE Centre for Behavioral Science (CBS) extends an invite for the second edition of Behavioral Science in Management (Marketing) Conference at IIMA. Prospective participants from industry leaders and academicians are urged to share recent research and discuss innovations, upcoming trends, practical challenges encountered, and solutions adopted in the field of marketing. The conference aims to build an understanding on the need to humanize marketing products and services impacting businesses and organizational practices at multiple levels.

Conference Flyer

Workshop Flyer

Conference Agenda

Panelists and Speakers

Conference videos

Academic Presentations:

The conference solicits papers addressing the following themes:

  1. Role of communication in financial services marketing
  2. Application of neuroscience to study neuro-management
  3. Behavioral science in organization development.
  4. Behavioral Science in Branding
  5. Case studies on behavioral science in marketing research

Additional Sessions:

  1. Presentations by industry experts on behavioral designs and interventions adopted to address recent trends and best practices in marketing.
  2. Workshop sessions by experts from academia/industry discussing a specific topic based on behavioral applications/interventions in marketing.

Submission guidelines

The paper submissions would be limited to a maximum of 10 articles and mailed to the organizing team at cbs@iima.ac.in under the following format:

  1. Research Summary of 2000 to 2500 words to be sent by November 15, 2021
  2. Research ideas shortlisted for the conference to be announced on January 15, 2022
  3. Final paper to be sent by February 15, 2022

Best Paper Award by Tobii Pro (Sanki)

Certificate of "Award for Excellence in Research by Tobii Pro- Global Leader in Eye tracking" and a cash prize.
The conference will be held at IIM Ahmedabad virtually on March 3rd-4th, 2022.

Conference Organizing committee

NSE Centre for Behavioral Science
Indian Institute of Management Ahmedabad
Phone: 79-7152- 4910 / 4460 / 4911/ 4485
Email: cbs@iima.ac.in

IIMA