Arun Sreekumar earned his PhD in Marketing from the University of Illinois at Urbana-Champaign (USA). The common theme of his research is how marketing interventions can improve consumer wellbeing. Arun works in collaboration with corporations, entrepreneurs and consumer communities to examine issues such as marketing by social entrepreneurs, empathic service delivery, marketplace rituals, social purpose of brands and how vulnerable consumers respond to marketing interventions. He has conducted field studies in India, Tanzania, Uganda, and USA in contexts related to agriculture and healthcare. In addition to these domains, Arun's teaching interests include entrepreneurial marketing and product management. He has taught a wide range of corporate executives in customized education programmes, and he is involved in ongoing consulting/research project with companies and public agencies. Prior to joining academia, Arun supported the product development and marketing activities of hundreds of micro-entrepreneurs in India and East Africa. His research has appeared in premier international journals such as the Journal of Marketing, Journal of the Academy of Marketing Science, European Journal of Marketing, Journal of Consumer Affairs, and Journal of Marketing Management.
Primary Area : Marketing
Secondary Area : Human Resources Management
Email : aruns@iima.ac.in
Phone : +91-79-7152 7427
Office : 303, Forum Tower, New Campus
Secretary : Snehal Jethwa
Phone : +91-79-7152 7931
Website : Personal Website
Social Links :
Ph.D., Marketing, University of Illinois at Urbana-Champaign, USA
1. Marketing for Startups / Entrepreneurial Marketing (PGP and PGPX)
2. New Product Development and Management (PGP and PGPX)
3. Marketing Management (PGP and PGPX)
4. Asking the Right Questions: Behavioral Aspects of Surveys (PhD)
5. Field Experiments (PhD)
6. Branding, Product Management and Entrepreneurial Marketing in executive education programmes
American Marketing Association
Association for Consumer Research
Academy of Marketing Science
Subsistence Marketplaces Initiative
Instructor, University of Illinois at Urbana-Champaign, 2019-2021
Area Convenor and Associate Fellow, The Energy and Resources Institute, New Delhi , 2012-2021
Visiting Scholar, Gund Institute of Ecological Economics, University of Vermont, USA, 2011
2021 - Stellner Fellowship, University of Illinois at Urbana-Champaign
2020 - Petullo Fellowship, University of Illinois at Urbana-Champaign
2020 - Haring Symposium Presenter, Indiana University
2020 - Erley Fellowship, University of Illinois at Urbana-Champaign
2019 - Dissertation Travel Grant, Graduate College, University of Illinois
2019 - Avnish Chaturvedi Student Ambassador, Gies College of Business
2017-2018 - Zwisler Summer Fellowship
2016 - Jagdish N. Sheth Doctoral Fellowship
2014 - Roll of Honor, The Energy and Resources Institute
2012 - Director’s Silver Medal, Indian Institute of Forest Management
